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D • <br /> D <br /> D RETAIL SALES TRENDS <br /> To Do: <br /> • <br /> Using the Census of Retail Trade or sales tax numbers,calculate the trends for the trade area.The <br /> categories on the chart correspond to types of businesses listed in the Census of Retail Trade. <br /> Compare sales increases to the Consumer Price Index to measure true increases above inflation. <br /> (See Sources for information on the Census of Retail Trade and the Consumer Price Index.)If <br /> the numbers are not favorable,compare to data gathered through customer and business surveys <br /> to identify causes and trends.In addition,the team should compare the trends of the trade area <br /> with those of the nearest large metro area to compare strengths and weaknesses. <br /> 3 <br /> Trade Area: <br /> increase %increase <br /> 3 1987 1992 or decrease or decrease <br /> 3 ($000s) ($000s) ($000s) <br /> a Total Sales <br /> Building Materials <br /> and Supplies <br /> General II/ <br /> Merchandise <br />) Food Stores <br /> • <br /> 3 Apparel and <br /> Accessories <br /> Furniture and <br /> Homefurnishing <br /> Eating/Drinking <br /> Drug Stores <br />) Misc.Retail <br />) Source: <br /> Conclusions: <br /># • <br /> STEP BY STEP MARKET ANALYSIS-59 <br /> I <br />