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Conclusions: <br /> 3 <br /> • <br /> RETAIL SALES TRENDS <br /> The Census of Retail Trade,which is taken every five years,provides a good base of comparison. <br /> Potential recruits will want to know if sales are growing or declining in the trade area.In addition, <br /> this type of information can help set priorities for a business retention program. See Sources for <br /> information on the Census of Retail Trade. <br /> ) <br /> Example <br /> 3 Trade Area: <br /> 3 <br /> increase %increase <br /> 1987 1992 or decrease or decrease <br /> 3 ($000s) ($000s) ($000s) <br /> Total Sales <br /> 3 <br /> Gen.Merchandise <br /> Apparel <br /> 3 <br /> 3 • Furniture <br /> Eating/Drinking <br /> 3 <br /> Source: Census of Retail Trade <br /> 7 <br /> From this analysis the local business development team concluded that the downtown had lost <br /> ground in apparel,but had a growing strength in eating and drinking,which confirmed the results <br /> of the retail sales per household analysis.The team also compared 1982 and 1987 data to look <br /> for trends. <br /> STEP BY STEP MARKET ANALYSIS-29 <br /> 3 <br />