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2. Shopping preferences <br /> • frequency of shopping <br /> •where customer usually shops and for what <br /> , : •media used for shopping information <br /> •time of day and day of week most likely for shopping <br /> •for a list of typical shoppers goods,ask whether the customer primarily purchases the <br /> item <br /> downtown;at a competing center or"doesn't buy"this item. <br /> 3. Perceptions of downtown as a place to shop.Have respondents indicate whether they think <br /> the following attributes are excellent,good, fair or poor: <br /> •parking <br /> •cleanliness <br /> •traffic <br /> • shopping hours <br /> •promotions <br /> • crime <br /> • quality of businesses <br /> • cost of goods <br /> • selection <br /> • service <br /> 4. Other businesses needed in downtown <br /> •• <br /> The business development team should also add custom questions based on the analysis to date <br /> and their knowledge of the current market.For example,the team could ask about categories of <br /> businesses over- or under-represented in the business district, or about shopping patterns in <br /> competing shopping areas, or about the use of specific parking lots. <br /> 24-STEP BY STEP MARKET ANALYSIS <br />