7.0. HRSR 06-28-1999 - Laserfiche WebLink

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.4)//111> • Downtown residents profile. The 1990 Census can provide demographic data about • residents. Check with building managers to see if they would be willing to help with a survey of their residents. • Performing arts center patrons profile. If there is a facility located downtown the managers will have attendance figures and may have a profile of subscription patrons. • Student profile.There may information on numbers and types of students at downtown schools and universities. Check also for attendance figures for sports events and • conferences. To Do: 1. Develop,administer,and analyze appropriate survey(s). 2. Develop a one page description of results of each survey and a one page summary description of existing downtown customers. BUSINESS OWNER SURVEY This survey should go to every business owner in the business district.Businesses will need to feel comfortable with who is asking the questions,who will have access to the information,and how it will be used.The most practical method to get a complete response may be to mail the survey to businesses and have volunteers follow up and interview the business owners who don't mail the survey back.Review the results of Steps 1 thru 4 for ideas for questions.Keep the survey • short for best results. Things to ask in a business survey: 1. Profile of the business's primary customer • sex • age • household income • where they live 2. Business operations • hours of operation • best sales volume time of day,day of week,month of year • % increase or decrease in sales over last year • most effective media • Number of full and part time employees .3. Perceptions of downtown as a place to do business.Have respondents indicate whether they think the following attributes are excellent, good,fair or poor: • parking • cleanliness • traffic • shopping hours J • promotions • • crime • quality of businesses STEP BY STEP MARKET ANALYSIS-21 1!