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• <br /> .- . . <br /> , 0 <br /> TABLE OF CONTENTS <br /> INTRODUCTION i <br /> r <br /> ABOUT THIS WORKBOOK iv <br /> STEP 1. WHO Is DOING BUSINESS DOWNTOWN Now? 1 <br /> Business Inventory 1 <br /> MOP Property Inventory 2 <br /> LaK, <br /> STEP 2. WHAT Is THE CURRENT BUSINESS ENVIRONMENT? 3 <br /> 14- Community Workshop 3 <br /> 0 pig-4Physical Environment 3 <br /> Downtown Anchors 4 <br /> Business Clusters 6 <br /> STEP 3. WHAT IS THE TRADE AREA FOR THE BUSINESS DISTRICT? 9 <br /> Primary Trade Area 9 <br /> �4 Market Competition 10 <br /> { STEP 4. WHO LIVES IN THE TRADE AREA? 13 <br /> ' • ►3,io 040' Demographic Comparison of Trade Areas 16 <br /> Demographic Trends 18 <br /> 1 Demographic Trends Comparison 19 <br /> 1 <br /> •X STEP 5. WHO ARE THE CUSTOMERS AND WHAT DO THEY WANT? 20 <br /> Current and Potential Downtown Customers 20 <br /> ' Business Owner Survey 21 <br /> ► Customer Intercept Survey 22 <br /> I Focus Groups 23 <br /> j Telephone Surveys 23 <br /> STEP 6. WHAT ARE CURRENT RETAIL SALES IN THE TRADE AREA? 25 <br /> Measuring Retail Sales 25 <br /> Retail Sales Per Household 26 <br /> i Retail Sales Trends 29 <br /> ) STEP 7. WHAT IS THE PROJECTED POPULATION GROWTH? 31 <br /> Demographic Projections 31 <br /> ) <br /> STEP 8. WHAT ARE THE RETAIL SALES POTENTIALS? 33 <br /> Retail Sales Potential Formula 35 <br /> ) Retail Sales Potential ByNumber of Households 36 <br /> ) Summary of Retail Sales Opportunities 37 <br /> ) <br /> ) <br />