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,./ to prosper in the years to come. The downtown will likely remain the focus on <br /> offering neighborhood goods and services in addition to specialty items. <br /> Encouraging businesses and activities that will bring people together down- <br /> � <br /> �� j('r town will begin to create the excitement necessary to develop the vision of <br /> It downtown Monticello as a vital place. <br /> 4 Industrial development in Monticello exhibits characteristics similar to many <br /> other communities in the I-94 corridor between the Twin Cities and St. Cloud. <br /> # Monticello has experienced substantial demand from small and medium-sized <br /> businesses seeking expansion space and less expensive land than is available <br /> f. closer to the Twin Cities. The strongdemand for industrial space currently <br /> '.� P <br /> being experienced in the Twin Cities is mirrored in development activity in <br /> communities in that I-94 corridor— a trend that will likely continue provided <br /> •-•"1-....46..r. ' the economy remains stable. <br /> Infrastructure... <br /> • One of the great symbols of a small <br /> town is its watertower—a visual link Workforce and labor issues are key for nearly all industrial businesses. <br /> to the entire community, a reference Locating a stable supply of potential workers is increasingly difficult; most <br /> point throughout the surrounding land- employers are currently relying on a labor force which is not immediately <br /> scape, a physical connection to every <br /> home and business, and a manifesta- available in the Monticello area. Also, a significant proportion of Monticello <br /> tion of a community's commitment to residents are employed outside of the community, many of whom commute <br /> move forward together. In Monticello, daily to the Twin Cities or St. Cloud. Encouraging workers to live in <br /> the back-up watertower is located in <br /> the heart of the community — in its Monticello proper may be difficult due to limited housing opportunities, but <br /> downtown. when possible and when shopping opportunities exist, these people usually <br /> become downtown consumers. Therefore, as the community looks to revital- <br /> ize its downtown, it must also address the needs in residential development. <br /> Commuters have access to larger commercial centers close to the Twin Cities, • <br /> which diminishes their attraction to downtown for certain types of goods and <br /> services. This plan will not change the shopping habits of all Monticello resi- <br /> 1� !1 ;- _, l dents,but the presence of a larger population increases market opportunities- <br /> �#41 �r , �' i some of which maytranslate into a wider varietyand number of downtown <br /> � .-4`' `- =.r'�: businesses. <br /> _ p <br /> Broadway... <br /> 4' <br /> • "Main Street" has changed, but it still <br /> feels like the center of town. While <br /> the integrity of some buildings has <br /> been diminished by changes, they still <br /> say "small town" in their scale ands <br /> form. As changes are considered, and ? . <br /> i * s <br /> as new buildings <br /> dreplace those that no <br /> longer function well, they should <br /> reflect the true character of Commuters have opportunities for shopping In Maple Grove and Plymouth,but a growing population base may translate <br /> Monticello, without losing the small into expanded retail development in Monticello. <br /> town scale they still present. <br /> Physical Conditions Monticello's physical environment is not atypical of many small Minnesota <br /> communities. Market forces have fragmented the commercial areas, with <br /> more contemporary retail centers springing up near I-94 in the last 25 years; <br /> while the traditional downtown has lost some of its vibrancy, it is not a sea of <br /> - vacant spaces. Traffic volumes have increased on highways creating barriers • <br /> • A New Bridge <br /> - Revitalizing Monticello's Downtown and Riverfront <br /> Page 1:10 <br />