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Overview <br /> Golden Shovel Agency appreciates this opportunity to submit a proposal to the City of Elk River Economic <br /> Development Department. Our proposal includes a custom designed website and a goal focused online marketing <br /> strategy implemented through our Gatekeeper service. We are confident that our solution can fulfill your <br /> expectations with all the necessary tools to present the organization in its best light. <br /> Goals of the Project <br /> Any marketing effort requires research and planning, which are key factors for maintain consistency through the <br /> entire process. We are aware of these needs and we are continually doing market research on new and upcoming <br /> trends for website and social media applications. Because of this, we can build a website that effectively supports <br /> your organization's identity and also implement a marketing strategy to help you accomplishing specific goals,such <br /> as: <br /> • Create awareness of development opportunities that help to: <br /> o Exponentially increase online presence <br /> o Communicate powerfully with target industries <br /> o Create and promote City of Elk River's progressive business climate <br /> o Create quality employment opportunities in target industries and businesses <br /> • Develop an effective marketing strategy to communicate your organization's goals to site <br /> selectors and business owners looking to relocate.This provides support to: <br /> o Promote the area to attract new business and industries <br /> o Showcase local employers and companies <br /> o Highlight investors, local businesses, major employers, etc. <br /> o Create awareness of available local, state and federal incentives and programs to facilitate new <br /> business recruitment <br /> • Promote quality of life in the area to: <br /> o Showcase assets and programs <br /> o Market the area to attract new business and industries, but also encourage the retention and expansion <br /> of existing business <br /> o Highlight the wide array and quality of available life amenities and outdoor activities in the area <br /> Project Specifications <br /> an <br /> A Focus On Custom Design Backed by the Power of the Economic Gateway <br /> Golden Shovel understands the important role websites play in the economic ,1. <br /> development process. Sending the right impression is critical and that requires a \ <br /> thorough understanding of the region and the target audiences. <br /> • Research &Strategy: Our research process begins with learning about the <br /> region and its assets.This includes a design and regional overview meeting, <br /> reviewing key community websites as well as competitive sites. This research helps us identify the target <br /> audiences and brand positioning used to create an effective design. <br /> • Brand Focused Designs: The design process progresses from site outlines to final designs. We will <br /> provide designs to client for selection of layouts and main structure of website. Below are some examples of <br /> 2 <br />