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Online Marketing Strateay and Implementation <br /> The GateKeeper Social Management service provides ongoing support I(ee e r <br /> of the City of Elk River Economic Development Department's online SOCIAL MANAGEMENT <br /> communications. We identify goals and strategies and create original <br /> weekly content. Through ongoing management of the City of Elk River <br /> Economic Development Department's social media assets, our goal is <br /> to increase your online presence and effectively speak to the target <br /> audiences. <br /> Strategy & Plan Development Content Creation & Publishing Setup, Support&Consultation <br /> Online Marketing Plan Weekly original content for the Review and/or setup social media <br /> website and social media channels assets <br /> Strategy meetings <br /> Content Publishing Quarterly Performance Reports <br /> Organization Analysis <br /> Monthly content recommendations Monthly support and ongoing <br /> Web Presence Analysis curated by our news partners. training <br /> Phone and email support included <br /> Audience <br /> Goals g> Strategy Content 8 engagement! <br /> T <br /> Timeline Time Span Launch Estimate <br /> • Contract Kickoff Meeting + 1 week Project Initiation <br /> • Project Kickoff Meeting + 1 week <br /> December 10th, 2015 <br /> • Website Design + 2 weeks <br /> • Programming + 3 weeks <br /> • Content Population +3 weeks Website Launch <br /> • Soft Launch &Training +4 weeks March 21st, 2016 <br /> • Live Launch (Anytime after soft Launch! <br /> launch) <br /> 4 <br />