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The city has discussed a new logo and design (our "brand") for over a year <br />and it has become apparent that beyond a new look, we need a clear and firm <br />communication strategy with one person in charge of authorizing the use of <br />our logo and design on everything from vehicles, to the web page, to the <br />newsletter, to clothing, to cups, pins, portfolios, etc. Accordingly, the city <br />logo/design project is more than just hiring a design consultant; it is also the <br />establishment of a communication strategy. We need Utilities, Fire, Police, <br />Economic Development, and City Hall all looking the same and presenting <br />the same professional messages to the public and development clients. <br /> <br />The city's project is similar to the Utilities project and what the city needs is <br />also consistent with the Industrial Marketing Strategic Plan. The Strategic <br />Plan has a section on "communication, promotion, and an advertising <br />strategy." In this regard, we need to present a consistent image that is of <br />high quality so that it reflects the professionalism of the city. <br /> <br />Anita Duckor is working with Tami Miller Design of Big Lake on the Utilities <br />project. I would recommend that the City Council and EDA consider <br />expanding the Utilities contract to include the city project so that everything <br />can be coordinated and united and "one look" established. This request will <br />be discussed in more detail in October with the EDA and City Council. <br /> <br />Other Business/Updates...The agenda (in this memo) lists some topics on <br />which I have received questions from the City Council over the past few <br />months and at this meeting it is appropriate to hear from Bryan Adams <br />about the issues/topics. <br /> <br /> <br />