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EXHIBIT "B" <br /> <br />THE 3-E'S OF TRAFFIC MANAGEMENT <br /> <br /> Effective traffic management incorporates Education, Engineering, and <br />Enforcement. These components are described below: <br /> <br />EDUCATION <br /> <br />Applies to all users of the roadway: motorists, cyclists, and <br />pedestrians, engineers, planners and police <br />Includes a thorough understanding of the rules of the road <br />Requires consistent public service announcements (PSA) on safety; <br />i.e. MADD, Buckle Up, etc. <br />Refresher courses for offenders <br />Comprehension of liability <br />Neighborhood consciousness <br /> <br />ENGINEERING <br /> <br />Studies and analysis of driver perception and reaction to the roadway <br />and its environment; i.e. speed, stopping distance, required gap and <br />accident history <br />Studies and analysis of vehicles <br />Design of roadways; i.e. horizontal alignment, vertical grade, cross <br />slope, widths, turn radii, lanes, merging, pavement material, drainage, <br />sidewalks, ADA, etc. <br />Transportation planning <br /> <br /> ENFORCEMENT <br /> <br />Establishment of laws and ordinances <br />Police presence (halo effect) <br />Citation of offenders <br />Sobriety checkpoints <br /> <br /> <br />