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Division Performance Measures & Goals for 2016 <br />Division: <br />Economic Development/EDA <br />Completed by: <br />Amanda Othoudt <br />Date: <br />July 16, 2015 <br />Performance Measure <br />2014 Actual <br />2015 Projected <br />2016 Projected <br />Conduct 20 BR&E visits <br />7 <br />12 <br />24 <br />Contact 6 businesses re: microloan <br />7 <br />6 <br />24 <br />Contact at least 3 Data Centers to <br />attempt to recruit to Elk River <br />3 <br />3 <br />5 <br />Obtain positive publicity via at least 3 <br />city newsletters each year <br />2 <br />3 <br />4 <br />Advertise in at least 3 National <br />Publications with at least 5000 <br />subscribers <br />3 <br />3 <br />3 <br />Advertise in at least 2 Global <br />Publications with at least 5000 <br />subscribers <br />- <br />2 <br />2 <br />Personally connect with at least 150 <br />new partners <br />150 <br />150 <br />250 <br />Related Vision Statement <br />Division Goal <br />Goal/Objective <br />Comments <br />Pursue purchasing properties for <br />City Vision Statement: Opportunities & EDA <br />Determine utility capacities, work with private land owners, available lots, zoning, etc. <br />Data Centers; then market sites for <br />Strategic Plan: Business Development <br />Work with County and other city departments to keep the Data Center resource <br />recruitment <br />packet current. <br />Market retail, Tap Rooms, & other <br />Mississippi Connections: Priority Project <br />From Marketing Funds, create available property listing then actively recruit. Create a <br />highly desirable businesses to the <br />specific Tap Room brochure. (In process) <br />Downtown Area <br />Promote ED incentive programs and <br />EDA Strategic Plan: Business Development <br />Update brochures, Face Book, Twitter, Press Releases, Business & Trade <br />available land <br />Magazines, etc. <br />Maximize & leverage DEED monies <br />EDA Strategic Plan: Business Development <br />Identify new DEED programs and update Business Financial Toolkit Brochure. <br />as often as appropriate <br />Maximize & Leverage Initiative <br />EDA Strategic Plan: Business Development <br />Identify new programs and update Business Financial Toolkit Brochure. <br />Foundation moneis as often as <br />appropriate <br />Contact and network directly with <br />City Vision Statement: Opportunities & EDA <br />Strategic recruiting: Attend targeted industry (Data Centers, Manufacturing, Energy, <br />real-estate developers, and target <br />Strategic Plan: Business Development <br />Medical Device Technology) tradeshows, identify the key decision makers, provide <br />industry decision makers <br />FAM tours of city, attend site selector conference, coordinate development meetings <br />with City/County/State. Partner with Positively Minnesota and Sherburne County and <br />ERMU. <br />Obtain Shovel Ready Certification <br />City Vision Statement: Opportunities & EDA <br />$3250 for each DEED Certification site. Once certified, DEED will promote our sites <br />status on North Star, and newly <br />Strategic Plan: Business Development <br />as they attend National & International tradeshows & expos, & state website. <br />identified Business/Industrial Parks. <br />Assist in reducing the barriers for <br />FAST Study/Mississippi Connections <br />Establish a wetland bank to facilitate new development where wetlands impede <br />construction <br />growth; shared responsibility with EDA/Planning/Environmental; fast track approval; <br />remove redtape <br />Encourage business growth within <br />EDA Strategic Plan: Business Development <br />Conduct 24 BR&E Visits. Focusing on the larger manufacturing facilities <br />the commercial/industrial sector, by <br />creating a sound business <br />enviornment. <br />