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2016 Adverting/Marketing Budget <br /> Total$72,850 <br /> Community Profiles $800 <br /> Content and printing of the annual Community Profiles. <br /> Advertising $18,300 <br /> The Advertising Budget increased by$6,300 due to new initiatives and a more focused approach in trade <br /> industry advertising.We have added marketing options for a Tap Room. <br /> ECM Publishing $1,000 End of year report and Manufacturing Week event(s) <br /> Conway Data/Site Selector $3,000 3 publications focusing on the city's targeted industries <br /> Magazine (medical device,energy, and manufacturing)which will <br /> reach over 100,000 print subscribers and over 30,000 <br /> online/web subscribers <br /> France Publication(Heartland) $1,600 2 publications with emphasis on Minnesota and Multi-use <br /> Development <br /> EDAM Directory $650 MN directory advertisement with 700+subscribers <br /> Midwest Manufactures' $600 Local directory advertisement distributed to 3 Midwest and <br /> Association (MMA) Directory central Minnesota manufacturing associations(700+ <br /> (Tristate Mfg.) participants) <br /> Minnesota Economic $5,950 This is a partnership with MN DEED office—new magazine <br /> Development focused on the State of MN <br /> Specific Tap Room marketing $2,000 Creation of a marketing brochure and advertisement in an <br /> brochures etc. industry trade magazine <br /> European CEO $3,000 Trade industry publication that is published in London and is <br /> distributed to CEO's worldwide <br /> Facebook and Linkedln $500 Social media advertising that are measured in the number of <br /> clicks/hits received. <br /> Direct Mailings $3,000 <br /> the direct mailings budget was reduced by$3,000 and will be for annual holiday cards, Manufacturers Week <br /> event(s) and a new broker event. <br /> Promo items $9,000 <br /> the promo item budget has stayed the same.The number of BR&E visits have increased along with site <br /> selector visits. <br /> Special Events $5,800 <br /> there is a slight reduction over the 2014 budget due to adding a new broker event.Special events proposed for <br /> 2016 include: Energy City Business of the Year, Manufacturers Week events—"Dream it Do it"tours, Business <br /> Roundtable event(s)specific to manufacturing, along with other proposed events from various organizations. <br /> This will also include local Familiarization Tours via the Positively Minnesota Marketing Partnership(PMMP). <br /> Sponsorships $8,000 <br /> the budget has stayed the same from 2015. <br />