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HRSR INFORMATION 05-03-2004
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HRSR INFORMATION 05-03-2004
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City Government
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HRSR
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5/3/2004
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Economic Development <br /> 2003 Annual Report <br /> • <br /> The Strategic Industrial Marketing Plan will assist the city in addressing several major <br /> issues and goals identified in the City of Elk River Economic Development Strategic Plan. <br /> CITY OF ELK RIVER <br /> STRATEGIC INDUSTRIAL MARKETING PLAN GOALS <br /> 2002 2004 <br /> MARKET STRATEGY, OBJECTIVES AND POSITIONING <br /> • To establish the City of Elk River as the hub for light manufacturing firms in <br /> the northwest metro region of the Twin Cities by 2005. <br /> • To build out East and West Business Parks with a range of building sizes that <br /> meets the City of Elk River's design standards by 2010. <br /> • To target the following Standard Industrial Classification sectors: Industrial <br /> Machinery, Fabricated Metal and Electronic Equipment. <br /> CORE STRATEGIES <br /> • Product Offering <br /> To provide excellent location site services, attractive land locations, and pricing that <br /> • reflects a good-value and competitively priced product. <br /> • Competitive Strategy <br /> To collect and maintain current information on key competitive communities including <br /> land price, available land with utilities, and local incentives. <br /> • Key Account and Lead Generation Strategy <br /> To establish the Gty of Elk River as the place to site a light-manufacturing firm with <br /> economic development key influencers, leaders, and providers. <br /> • Promotion and Advertising Strategy <br /> To promote that the City is "Open for Business"and to generate leads for the East and <br /> West Business Parks. <br /> • Public Relations Strategy <br /> To create awareness that the Gty of Elk River is a business-friendly community for light <br /> manufacturing firms. <br /> • Strategic Partnership Strategy <br /> To establish strategic partnership to support long-term Economic Development in the <br /> area. <br /> • Business Retention Strategy <br /> To retain and expand the current industrial base in the City of Elk River. <br />
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