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Variances may be granted when the petitioner establishes that the variance: <br />1. Is in harmony pith the general purpose and intent of the ordinance, and <br />The modification is only approximately 19 square feet. The addition to the existing sign <br />would be professional installed and illuminated as required by the current ordinance. The <br />sign will be visually appealing and enhance the professional appearance of the location. <br />2. Is consistent with the City of Elk River comprehensive plan. <br />The address is located in city Zone 2 -C. This is a commercial zone with many similar <br />monument signs. The current sign was approved as recently as February, 2014. I am simply <br />requesting a minor alteration to my existing sign that would adhere to the Elk River <br />comprehensive plan. <br />Variances may be granted when the petitioner establishes that there are practical difficulties in complying <br />with the zoning ordinance. Practical difficulties means that: <br />3. Thepetitionerproposes to use the property in a reasonable manner notpermitted by the honing ordinance; <br />The usage of the property will continue to be for a professional office building. Other than <br />the proposed minor alteration to the existing sign no other changes will occur. <br />4. The plight of the petitioner is due to circumstances unique to the property not a consequence of the petition's <br />oyn action or inaction; and <br />The request of the variance is to meet the corporate compliance requirements regarding <br />signage for Farmers Insurance Group. The modification would meet corporate logo and <br />trademark guidelines. It is very imperative for my business success that I remain in good <br />standing with the companies I represent, and meet their advertising requirements. <br />5. The variance, ifgranted, will not alter the essential character of the locality. <br />The character of the locality will in no way be altered. The usage of the location remains as a <br />professional office. The requested alteration will not impair visibility to traffic as it is simply a <br />vertical expansion to the existing office sign. The alteration of the existing sign is intended as <br />a cosmetic enhancement while adhering to corporate requirements. <br />In summary, the sign alteration is required by Farmers Insurance Group. The variance <br />request is consistent with the City of Elk River comprehensive plan, and meets the five <br />criteria. The alteration to the existing sign will be professionally designed and installed, while <br />blending well with the surrounding area. The alteration will make me compliant with <br />corporate requirements, and allow me to serve and employ citizens of the surrounding area. <br />Thank you for your consideration! <br />Attachments <br />Board of Adjustments Memo dated March 24, 2015 <br />Paul Motin emails <br />