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I I IN E I IT <br />r <br />NATURE <br />River, E <br />Ie <br />From: Brock Tatge [btatge @farmersagent.com] <br />Sent: Thursday, March 19, 2015 12:38 PM <br />To: Leeseberg, Chris <br />Subject: RE: Variance Comment Letter <br />Hello Chris, <br />Corporate sign requirements currently include: Trademarked Logos, color schemes and size and spacing of <br />lettering. I can provide you with these guidelines if you feel it is necessary, but it will take a lot of paper <br />and not address the specific issue of company approval. Even signage that follows Farmers guidelines <br />must still be reviewed and deemed acceptable on a "submit for approval" basis. The "submit for approval" <br />process is somewhat arbitrary in nature, thus I am not sure of the importance of including corporate logo <br />requirements. Since my current sign has not met their approval, I had the draft produced by SDDI pre - <br />approved by corporate. It should be noted this draft includes the "arch" of the corporate logo on top. To <br />remain in good standing with Farmers, and since my compensation is directly tied to meeting company <br />approval, I initiated the request for the variance. Obviously, if it is not granted a financial hardship may <br />occur. You should have a copy of the draft from SDDI and the approval letter. <br />Let me know your thoughts... <br />Thank you! <br />Brock <br />Thank You, <br />Fwc4 w <br />763- 441 -4761 <br />FARMERS <br />INSURANCE <br />Let as show you vat we can do aryou r <br />Call mefor a quote todq .. <br />- - - - -- Original Message - - - - -- <br />Received: 11:26 AM CDT, 03/19/2015 <br />From: " Leeseberg, Chris" <CLeeseberg @ElkRiverMN.gov> <br />To: Brock Tatge <btatge @farmersagent.com> <br />