6.1 BASR 03-24-2015 - Laserfiche WebLink

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FRRMERS ROUP �/1NSURRNC FARM R G 3/3/2015 Dear Board, Brock A. Tatge Insurance and Financial Services .Agent 312 Main St NW Elk River, MN 55330 Bus: 763-441-4761 Fax: 763-441-7837 www.brocktatge.com My name is Brock Tatge, and I am the agent and owner of Farmers Insurance in Elk River. The purpose of the variance request is to ask for your permission to vertically expand on my current sign (which was recently approved by the City of Elk River), in order to comply with "Farmers Insurance Group" corporate signage and branding requirements. The current ordinance allows a monument sign to be 50 square feet, which is the current size of my existing sign. At this time I would ask that you please consider a city ordinance variance for my existing sign located at: 312 Main St NW, Elk River, MN (parcel number 75- 401 - 0230). The request does address the five necessary criteria required for the variance to be granted. 1.) The variance is in harmony with the general purpose and intent of the ordinance. The modification is only approximately 19 square feet. The addition to the existing sign would be professional installed and illuminated as required by the current ordinance. The sign will be visually appealing and enhance the professional appearance of the location. 2.) The variance is consistent with the City of Elk River comprehensive plan. The address is located in city Zone 2 -C. This is a commercial zone with many similar monument signs. The current sign was approved as recently as February, 2014. 1 am simply requesting a minor alteration to my existing sign that would adhere to the Elk River comprehensive plan. 3.) The petitioner proposes to use the property in a reasonable manner not permitted by the zoning ordinance. The usage of the property will continue to be for a professional office building. Other than the proposed minor alteration to the existing sign no other changes will occur. 4.) The plight of the petitioner is due to circumstances unique to the property not a consequence of the petitioner's own action or inaction. The request of the variance is to meet the corporate compliance requirements regarding signage for Farmers Insurance Group. The modification would meet corporate logo and trademark guidelines. It is very imperative for my business success that I remain in good standing with the companies I represent, and meet their advertising requirements. Securities offered through Farmers Financi 1 Solutions, LLC 30801 Agoura Rd. Bldg 1 Agoura Hills, CA 91301 (818) 584 -0200 Member FINRA & SIPC