6.1 BASR 03-24-2015 - Laserfiche WebLink

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If the applicant were to remove the digital message board (or other) and added the rounded Farmers logo to comply with city requirements and comply with corporate requirements, a variance would not be needed to accomplish this. Corporate requirements are not one of the five reasons listed in the ordinance to grant variances. Applicable Regulation Below are the applicant's responses to the variance criteria. Variances may be granted when the petitioner establishes that the variance: 1. Is in harmony with the general purpose and intent of the ordinance, and The modification is only approximately 19 square feet. The addition to the existing sign would be professional installed and illuminated as required by the current ordinance. The sign will be visually appealing and enhance the professional appearance of the location. 2. Is consistent with the City of Elk River comprehensive plan. The address is located in city Zone 2 -C. This is a commercial zone with many similar monument signs. The current sign was approved as recently as February, 2014. I am simply requesting a minor alteration to my existing sign that would adhere to the Elk River comprehensive plan. Variances may be granted when the petitioner establishes that there are practical difficulties in complying with the zoning ordinance. Practical difficulties means that: 3. The petitioner proposes to use the property in a reasonable manner not permitted by the Zoning ordinance; The usage of the property will continue to be for a professional office building. Other than the proposed minor alteration to the existing sign no other changes will occur. 4. The p light of the petitioner is due to circumstances unique to the property not a consequence of the petition's onm action or inaction; and The request of the variance is to meet the corporate compliance requirements regarding signage for Farmers Insurance Group. The modification would meet corporate logo and trademark guidelines. It is very imperative for my business success that I remain in good standing with the companies I represent, and meet their advertising requirements. 5. The variance, iifgranted, will not alter the essential character of the locality. The character of the locality will in no way be altered. The usage of the location remains as a professional office. The requested alteration will not impair visibility to traffic as it is simply a vertical expansion to the existing office sign. The alteration of the existing sign is intended as a cosmetic enhancement while adhering to corporate requirements. In summary, the sign alteration is required by Farmers Insurance Group. The variance request is consistent with the City of Elk River comprehensive plan, and meets the five criteria. The alteration to the existing sign will be professionally designed and installed, while blending well with the surrounding area. The alteration will make me compliant with corporate requirements, and allow me to serve and employ citizens of the surrounding area. Thank you for your consideration! N: \Departments \Community Development \Planning \Case Files \V \V 15 -04 Farmers Insurance \V 15 -04 sr BA Farmers Insurace.docx