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Leeseberg, Chris <br />From: Brock Tatge <btatge @farmersagent.com> <br />Sent: Thursday, March 19, 2015 5:36 PM <br />To: Leeseberg, Chris <br />Subject: RE: Variance Comment Letter <br />There is not a height and width requirement per guidelines. The size was illustrated in effort to maintain <br />and visually enhance the existing message board, while blending with the essential character of the <br />surrounding area. Yes, I could have the message board removed to meet the city size requirements as <br />you presented in your illustration. However, the message board was extremely expensive and would cause <br />financial peril. I would also need to have your illustration submitted for approval before I can comment on <br />whether or not it would be acceptable by Farmers corporate. This usually takes 10 -15 business days. <br />Thank You, <br />a <br />763 - 441 -471 <br />Let as show you what we can do oryou ± <br />Call me for a pote tadg... <br />FARMERS <br />INSURANCE <br />- - - - -- Original Message - - - - -- <br />Received: 03:51 PM CDT, 03/19/2015 <br />From: "Leeseberg, Chris" <CLeeseberg @ElkRiverMN.gov> <br />To: Brock Tatge <btatge @farmersagent.com> <br />Subject: RE: Variance Comment Letter <br />Brock, <br />Thank you for that explanation. I sounds like in this explanation that corporate regulates their logo, colors, size /spacing <br />of lettering. Basically their branding? <br />What we are trying to understand, is "corporate" requiring your sign to exceed the city square foot code requirements by <br />nearly two times as well as exceed the city height code requirements by almost three feet? Does your sign need to be <br />72 square feet and 9' -8" tall according to corporate? We have to ask, regardless of what is already installed, would the <br />attached graphic meet corporate requirements? <br />Chris Leeseberg I Park Planner /Planner <br />763.635.1033 w 1763.635.1090 f <br />13065 Orono Parkway I Elk River I MN 155330 <br />