10.2. SR 02-02-2015 - Laserfiche WebLink

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cii of Request for Action Rive To item Number Mayor and City Council 8.3 Agenda Section fleeting Date Prepared by General Business anua F 21, 2014 RaeAnn Gardner, Communications Coordinator item Description Reviewed by Wayfmding Signage Program Tina Allard, City Clerk Reviewed by Cal Portner, City Administrator Action Requested Approve, by motion, the.hiring of Visual Communications to create a wayfinding signage program for the city. Background/Discussion On January 6, 2014, the Council heard a presentation from Visual Communications regarding wayfinding signage. Staff recommends a global,long-term,Wayfinding Master Plan Program for the following reasons: • The Master Plan would provide an inventory of current signage to determine areas that need to be improved and/or where signage needs to be de-cluttered (such as the downtown parking lot). • A plan is consistent with the Council's Beautification Goal in the adopted 2014 Visioning Plan. A task under the Beautification Goal is to Pimide Consistent and Expanded Signage. • It would meet the Council and FDA's goals in the Powered by Nature Branding Program. A wayfinding program would create a similar, more cohesive look and feel throughout the community and strongly emphasize Elk River's unique identity.This would highlight and make it easier for visitors to locate our parks and our downtown;provide for more connectivity to our amenities. Examples would be signage along the major highways to direct people to such amenities as the Youth Athletic Complex, Hillside Park, the downtown, etc. • From the currently Council adopted Comprehensive Plan regarding Community Image, Public signage is an important element of image. Directional and inforrraational signage can rest community image and beritage. These public improvements should be part of broaderplans for corridor enhancements If conidoas attempt to dram people into Elk Kh er, signage must suppod this objective. Signage srsg ests that there are points of interest not hramediately risibleurn the edge orgateavay. Eectire signage hers visitors navigate around the community. • Assist in meeting the objectives of the Council adopted Mississippi Connections Redevelopment Framework Plan. A strategy outlined for the Core Downtown is to,Develop and implement a ra a finding signage playa, as an added connection between the core donVoini aiva and other neighlaorhoods in the study area. Transition existing regulatory and infonvatim signage to the theme established by the signage plan. Short-term priority Projects (0-2 years) outlined in the Framework Plan are: o Implement a Downtown District signage plan,including parking and directional signage pew [ flEU et arIJAYURE]