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City Council Minutes Page 9 <br /> November 17,2014 <br /> ----------------------------- <br /> Mayor Dietz stated several of the signs shown have stonework in them but this type <br /> of stone is not native to Elk River. He stated the city has a lot of gravel pits and <br /> maybe something more native should be used, such as rock. <br /> Councilmember Westgaard noted that the downtown Rivers Edge Park has the <br /> limestone look throughout. <br /> Mayor Dietz stated it would be valuable for the consultant to look at the city's sign <br /> equipment in order to see how much can be done in-house. He stated he likes <br /> Option A. He stated he wants to keep a simple approach and not add more design <br /> elements to signage than needed. <br /> Councilmember Wilson concurred. He expressed concern about the investment the <br /> city has in its logo and that it should be carried through in wayfinding signage. He <br /> stated he wants the logo more obvious rather than subtle. He understands why the <br /> limestone look was chosen but doesn't feel it is representative of the city. He stated <br /> Elk River rock or boulders would be more representational. He stated he preferred <br /> Option A. He stated the vertical gateway signage had more appeal to him. <br /> Councilmember Motin stated he has no issues with the limestone type rock in the <br /> designs as they go well with the downtown. He stated he doesn't necessarily feel <br /> every sign needs to be consistent and have the same look to them and suggested that <br /> park signs have one look and another sign type have another look. He expressed <br /> concerns with the original signage not having costs attached with them when <br /> presented to Council at a previous meeting. He questioned how issues can be <br /> remedied based on uniformity of signage, such as the rules signage in some parks. He <br /> stated he likes the use of the city logo and would like to see it done in a way that if <br /> the city changes its logo, the city logo portion of the sign can be changed out. <br /> Councilmember Westgaard concurred. He stated he likes the limestone look and <br /> feels it makes the signs look rich and nice. He stated a goal wasn't set out at the <br /> beginning that the committee had to use only materials found in Elk River. He stated <br /> the city has already made a conscious effort in the downtown park and questioned <br /> why the city would depart from using that same concept, otherwise it may look more <br /> disjointed. He stated he likes a vertical sign over horizontal signage. He stated he <br /> doesn't think the city*needs to have the logo on gateway signage because its purpose <br /> is primarily to say welcome to Elk River visitors. He suggested using the watermark <br /> at time or the cutouts (not an all or nothing situation use,but to watermark at times <br /> without necessarily the elk logo). He stated he likes the international pictograms and <br /> they're easily identifiable as to what is located in the park. He stated the city needs to <br /> clean up and organize its signage and make a conscious effort to make them all the <br /> same as they need replacing. He stated he likes the traditional and contemporary <br /> option. He stated he likes the concept of the option (Option B)with the elk antlers <br /> but without the antlers that hang off the signage (the watermark). <br /> ATUR <br />