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RELEVANT LINKS: <br />SRF Consulting Group, <br />"Dynamic Signage: Research <br />Related to Drive Distraction <br />and Ordinance <br />Recommendations", June 7, <br />2007. <br />Minn. Stat. § 462.355, subd. <br />4. <br />Minn. Stat. § 462.357, subd. <br />le. <br />Paul Merwin, Defense <br />Attorney <br />pmerwin @bnc.org <br />651.281.1278 <br />Jed Burkett, Land Use Loss <br />Control Attorney <br />jburkett @bnc.org <br />651.281.1247 <br />D. Electronic signs <br />Electronic signs present new challenges, as the technology is capable of new <br />levels of brightness, movement, flashing, and potential distraction. Most <br />sign ordinances do not adequately address these issues. The League has <br />commissioned a study on the traffic safety implications of the technology. <br />Cities may wish to consider moratoriums while the study is conducted and <br />then drafting ordinances that apply the information to each community. A <br />moratorium may prevent electronic signs from becoming grandfathered. <br />IV. Further assistance <br />There are exceptions to these general rules about sign ordinances and the <br />First Amendment but they should be approached cautiously and with legal <br />advice. Cities should work closely with their city attorney to draft and <br />review sign ordinances. <br />You may also contact League staff for assistance and sample ordinances. <br />League of Minnesota Cities Information Memo: 3/7/2007 <br />Sign Ordinances and the First Amendment Page 4 <br />