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8.9.10. PRSR 02-18-1998
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8.9.10. PRSR 02-18-1998
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2/18/1998
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ABA BMX SAVER STAMP PROGRAM • <br /> The ABA has a proven program designed to not only save track operators money <br /> on awards but will also increase participation at the track. It's called the BMX <br /> Saver Stamp Program and it can become a vital ingredient to a track's success. <br /> Here is how it works along with the benefits. <br /> The Stamp Program is based on the premise that some veteran, and non-veteran, <br /> racers would like more of an award incentive than trophies. With this in mind, <br /> we created an alternative award to offer riders the possibility of attaining a wide <br /> variety of merchandise for their racing efforts. This award is in the form of a <br /> BMX saver stamp similar to the memorable G & S greenstamp and are <br /> redeemable several different ways. <br /> As the racers compete, they can accept saver stamps in lieu of a trophy. The <br /> stamps would be collected and placed on a saver card. Each stamp has a cash <br /> value of .75 and a completed card of 20 stamps eq uals $15.00. Stamps <br /> redeemed at any participating redemption center, generally a bike shop, or <br /> through the Bicycle Merchandise X-change (an ABA company) using the Service <br /> Merchandise catalog as an ordering tool. With this, you can see the incentive for <br /> riders to continue competing as they are not limited to the same award (trophy) <br /> every time. <br /> What are the benefits to you as a potential track operator? First, it would reduce <br /> your current trophy cost to $8.30 a class. (We recommend 10 stamps per class <br /> with 5 going to the first place finish,3 to second and 2 for third.) Along with the <br /> monetary savings is the added convenience of NOT having to order, transport, <br /> or replace trophies, Also, with this program, you will see a maintained and <br /> possibly increased number of riders at your track as they can now receive the <br /> stamps towards awards of their choice instead of getting burned out on trophies. . <br /> • <br /> One more aspect which would be of vast interest to your potential track is that as <br /> you begin giving out the stamps, the riders will want to redeem them at the bike <br /> shops for BMX parts. As these shops get involved by becoming redemption <br /> centers, odds are that they will see the potential for future customers here and <br /> will become more approachable for you to work with in terms of track and team <br /> sponsorship. After all, your track would, at this point, be supporting your local <br /> bike shop which would create a positive snow-ball effect. <br /> • <br />
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