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<br /> It is now a proven fact of cycling: to a yl s l�\I V( racer r s
<br /> "Today's BMX racer is tomorrows tomorrows mountain b_ i t
<br /> mountain biker."
<br /> -
<br /> IT ALL STARTS AT THE-SHOP
<br /> This means many things;such as... ° Borrowing a fishing cliche',when trying to
<br /> 1) Chances are, a kid who is into BMX 'get a teenager hooked on bicycling,you
<br /> today will purchase the same brand of
<br /> can either make him or.her a"keeper"or
<br /> mountain bike as his current BMX bike in throw em back inq
<br /> five to ten years.
<br /> 2)A kid who races BMX will most often = Bike Shops play an:important part in
<br /> develop such a love for racing bicycles g whether that"pesky kid"who hangs out at
<br /> that he or she will go on to race mountain your shop sticks with bicycling for life or --,
<br /> bikes after they reach 20 years old. whether he:gets.turned of and into
<br /> 3)The skill and competitiveness learned at _another sport or activitity
<br /> such an early age in BMX racing will
<br /> enable those BMX riders to excel in BMX invofvmenf from the local bike shop
<br /> mountain bike racing and other realms of could include:
<br /> cycling. ,� e� . + A)supporting the 1-
<br /> ocal BMX track, B)
<br /> 'j;'-, •7"' '• 6 starting a local bike shop BMX team, C)
<br /> What we intend to show you is that the ' - - .,ti �`•�; ,fN • ' m vending at that local track,D)hiring BMX
<br /> incredible sport of BMX,racing is not a - c . •x.4' • . ` # racers for mechanics„and E) promoting
<br /> come-and-go pastime for kids. For both ;1441... %!''' the local BMX track through your shop.
<br /> '
<br /> the bike shop and bicycle industry,these = '
<br /> BMX racers are YOUR future. • :w `' ;.,..f t
<br /> • �, t me of the the AMERICAN BICYCLE
<br /> �\ ASSOCIATION recommends bike shops to
<br /> Bike shops;BMXers are your future - - get involved in BMX racing is:
<br /> employees and life-long customers. r 1.Carry the same brands of BMX bikes as
<br /> ' your mountain bikes.
<br /> Manufacturers; BMXers are your future + # •,- ' ` 2.Equip each BMX bike on the floor with
<br /> factory riders,your future sales staff,and ar , an ABA"Hang Tag"to get the buyer
<br /> your life-long customers. t..= Y 'involved in racing this new purchase.
<br /> • 111 1,0„.... !r _ 3. Keep your shop supplied with flyers
<br /> But like any air-breathing plant,the t ;from the local track as well as all of t�
<br /> "bicycling seed"that has been planted by :.. "'-'1 F BMX magazines on the market.
<br /> BMX needs to be nurtured,fed and taken ,,, y !" i 4.,The purchase and rental of BMX videos
<br /> care of properly. Your involvement with -- ` s_ , :is yet another way to turn your customers
<br /> BMX will ensure its growth. _ - ~ . r � on to BMX racing.
<br /> - {' 5. Keep a well stocked supply of upgraded
<br /> _ BMX parts and accessories-
<br /> A'� . „ ,
<br /> mike n a° '1988 18 years old =
<br /> : V ` .2 Rookie Pro of the Year Mike King "� -`,'
<br /> becomes only the third rookie in '-
<br /> =”' �. 1980:10 years old° ABA history to become ABA No.1;- - �:
<br /> King becomes No.1 in his local 1987:17 years old '-Pro,after fighting all odds with a: ,�
<br /> ,:�'�'-, ' . p district and is in the hunt fora With the grand prize of a ski sprained ankle in the final main °,- -"'t
<br /> .- National No.1 title. boat up for grabs,Mike King event He's also the frsf(and r�> +4
<br /> `ii (now riding for Haro)takes his only)BMX racer to ever go from s
<br /> second No.1 Amateur title and No.1 Am to No.l Pro back-to-
<br /> Y announces he is turning pro. back --
<br /> ": l , s.>
<br /> 1980 `•� i
<br /> ,.y, 1. --"r":";,-- - rz ,v-.,,_; ` �,,.,. ►+ ' o-
<br /> ¢ 4,, I- no ' to g ive mountain bike racing a
<br /> 1976:6 years old sti! � .,.`, try.Like many BMX pros before
<br /> Little Mike King first discovered him,Mike is on instant star in the
<br /> BMX racing,along with his older .S.2.-4..r. ' dual slalom.B
<br /> - l',0,4 y years' end,King
<br /> brother Eddy,in the Son Diego �� i t becomes UCI World Cham ion
<br /> area. f i in downhill.
<br /> 1978:8 ears old k j:' e
<br /> y �- ... S }1-: m 1994:24 years old
<br /> At only 8,Mike King gets his first . ! )$ 14 .z....4 - ' r"' a = Mike King signs omega-buck
<br /> taste of fame as a top-ranked, r "" contract with GT.
<br /> factory sponsored BMX racer, 1;.iY 1984: 14 years old 1993:23 years old
<br /> traveling sponsored
<br /> over the United , `�' Racing for Bob Hadley's Factory Now riding for Balance,in their
<br /> States- r•. >-' Huffy team,King earns his first virgin year of the
<br /> ' ; ..A Notional No.1 Amateur title in BMX market,Mikey is
<br /> • v ABA. encouraged by TM Harry Leary
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