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Building a Workforce for the 21st Century <br /> Call it the "great shift change;" utilities are KPMG LLP(U.S.). "But offer them compelling work right <br /> losing their "brain trust" through person- out of the gate and you can attract and retain them. <br /> nel attrition and retirement. Without enough This generation doesn't just want a job, they want to <br /> qualified replacements coming up through the contribute and make a difference. They also want to <br /> climb faster within an organization." <br /> ranks and even fewer recruits interested from <br /> the outside, the industry is facing a labor force The increasing use of technology and innovation <br /> associated with sustainable energy might be a draw to <br /> quandary. With advances in technology, maybe <br /> a younger worker," said John Kunasek, National Sector <br /> your company can function with a smaller Leader-Energy and Natural Resources, KPMG LLP (U.S.). <br /> workforce, but even with fewer staff, you will "Consider the role of technology and innovation that <br /> need to hire to sustain today's company cleans up the environment, automates your home, and <br /> into the future. electrifies the transportation industry. This could be an <br /> It can be a challenging road. How do you appeal to employee's dream." <br /> talent that may not be inspired by utility work? It starts Your Existing Workforce <br /> with understanding the next generation of workers. In light of all the changes occurring in the industry, <br /> The "that's the way we've always done things" attitude <br /> its time to conduct a current skills inventory of your <br /> is not one millennials will embrace. They are interested in workforce. Get a handle on what you have and what you'll <br /> companies committed to innovation, collaboration, need. Take that information and create a forward-looking, <br /> and altruism. <br /> organizational model that identifies capability gaps within <br /> l!{ i I i the company. Look to your existing workforce as a source <br /> ,� °$ `'j ��� , II �`� ,�' ' for talent. No one wants to be in a dead-end job; consider <br /> _ job rotations and leverage the talent you have to IA�� mentor or train other employees. Remember, your existing <br /> It i <br /> h ;' ' workforce is your currency; make the best use of them. <br /> vi, "Mobility within a company can be a retention strategy <br /> but it may require different jobs within the company," said <br /> / . Thompson. "Avoid silos so your workers are exposed to <br /> Generation Gap <br /> 0111.1 ilk different departments and jobs; this is a great way to <br /> create deeper capabilities and flexibility that is needed to <br /> Significant motivational difference run a utility. Gen Y isn't looking for a lifelong partnership <br /> between Gen Y and Boomers with a company, but provide varying experiences and <br /> opportunities for growth within the same organization and <br /> that restlessness can work to your advantage." <br /> Understanding Generation Y <br /> Millennials (some 82 million born between 1982 Losing employees to competitors <br /> and 2002) will replace the baby boomers as they retire. <br /> "Generation Y" is plugged into technology like no other is the #1 reason for attrition <br /> group. They comfortably multitask, and are more <br /> ethnically diverse. They also expect to change careers Internal succession plans are important—both to find the <br /> multiple times. "For this generation, they are not next person to fill the job, but also to identify the skills that <br /> inherently interested in the issues associated with the are transferable within various areas within the company. <br /> utility industry," said Zoe L. Thompson, Advisory principal, <br /> KPMG Building a Workforce for the 21st Century 20 <br /> 118 <br />