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The Agile Utility Part 1 <br /> An Approach to Establishing a Thriving Business in a Changing <br /> and Uncertain Environment <br /> Key Forces at work changing the Industry combination of electric demand from new electronic <br /> devices (i.e., electric transportation), accelerating <br /> Today's utility company has never operated economic recovery, and increasing electric prices? <br /> in such a dynamic, challenging and <br /> Customers want more choices of more affordable <br /> uncertain environment. The long-term cleaner, greener more reliable energy. At the same <br /> growth outlook is promising but filled time, new competitors representing both traditional <br /> with uncertainties. There are a number of utilities and non traditional companies (i.e., solar, fuel <br /> significant transformational forces at work cell) have entered the market offering ever lower prices, <br /> changing the industry in profound yet new products and services and greener more affordable <br /> unpredictable ways. energy alternatives. Which new innovation or emerging <br /> technology will customers move to adopt and how fast <br /> The economy appears to be improving; however, the will it happen? Promising innovations in technologies in <br /> outlook for growth is unevenly distributed. The arrival areas such as electric storage, electric transportation, <br /> of abundant new supplies of natural gas is both an rooftop solar, fuel cells, and microgrids continue to <br /> opportunity and a challenge for the industry. Will the low mature, and some appear to be coming closer to being <br /> gas and electric price environment and a slow economic commercially viable without government subsidies. <br /> recovery continue to result in a flat-to-declining revenue Will distributed energy systems take hold and become <br /> outlook or will the outlook suddenly brighten from a more prevalent? <br /> a r J� <br /> _ •Or _ -------- , .. ir W. i ''FF t s 1111®-... ; <br /> f <br /> 4 <br /> 0 <br /> KPMG The Agile Utility-Forces at Work Changing the Industry in North America 2 <br /> 100 <br />