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City of <br /> Elk=' Request for Action <br /> River <br /> To Item Number <br /> Mayor and City Council 8.2 <br /> Agenda Section Meeting Date Prepared by <br /> General Business October 6, 2014 RaeAnn Gardner, Communications Coordinator <br /> Item Description Reviewed by <br /> Wayfinding Signage Program Tina Allard, City Clerk <br /> Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Approve,by motion, a design plan for the wayfinding signage program for the city. <br /> Background/Discussion <br /> The City Council has an identified goal of city beautification. The Council and staff have committed a <br /> significant amount of funds and resources to community branding, standardization of communication, <br /> and beautification. Along with communication,the city has had an inconsistent and disjointed effort for <br /> informational signage to direct residents and visitors to parks, facilities, and points of interest. <br /> In an attempt to create a long-term, standardized plan that incorporates the Council goals for <br /> beautification and to improve wayfinding the Council approved a contract with Visual Communications <br /> to develop a long-term wayfinding plan. <br /> For the project, two groups were formed, one of staff including representatives from the Community <br /> Operations and Development,Parks and Recreation, Streets Division, Engineering,Police, and <br /> Administration and a fact-finding group with key community representatives including: <br /> • Dave Anderson,Parks and Recreation Commission Chair <br /> • Debbi Rydberg, Elk River Area Chamber of Commerce <br /> • Jennifer Wagner,Rivers Edge Downtown Committee <br /> • Barb Burandt, Council Member <br /> Visual Communications met with both groups to receive direction/ideas on design. Direction was given <br /> to create signage that represented Elk River and its vibrant future in a timeless, hip, clean,urban,and <br /> concise design. <br /> Design options were presented and then condensed down to two by taking elements from all designs. <br /> The designs include gateway/entrance signs, signature park signs, neighborhood park signs, and <br /> wayfinding signage. <br /> Designs were then presented to the public using the following resources: <br /> • Public Open House held on August 28, at City Hall. <br /> • Facebook postings on sites including Elk River City Government,Parks and Recreation,and <br /> Economic Development that resulted in over a hundred comments. <br /> Results from these resources overwhelmingly decided on Option#2. <br /> P a w E R E U 6 Y <br /> Template Updated 4/14 INIM UREI <br />