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ITEM 7.1. <br /> ELK RIVER ARENA <br /> • 1000 SCHOOL STREET <br /> ELK RIVER, MN 55330 <br /> We are excited to have the opportunity to introduce an advertisement program that <br /> benefits both the advertisers and the customers of our new facility. This program is our <br /> Dasherboard Advertising Signs. Each advertising panel is 34"high x 8' long and is <br /> made of an indestructible Lexon panel. The panels are professionally made and consist <br /> of the same standards of many of the N.H.L. and collage Arenas. <br /> The advertising panels are located along the boards where all the action is taking place. <br /> Each game is between one and two hours in length, creating a captivated audience that <br /> can not help but to notice the advertising panels. Where else could you put your <br /> advertising that could draw this kind of attention? <br /> The Olympic size rink currently has seating for over 500 spectators and standing room for <br /> another 1,000. When completed there will be seating for over 1,200 spectators and <br /> another 500 for standing room. <br /> The Advertising revenue helps to defray the cost to our participants, which include Elk <br /> • River Youth Hockey, Elk River Figure Skating Club, St. Michael Youth Hockey, <br /> Monticello Youth Hockey and several other Youth Hockey Associations. The Arena is <br /> also home for the Elk River Boys and Girls High School Hockey teams as well as the <br /> Monticello High School Hockey team. We are also excited about the starting of a new <br /> Curling program at the Arena, that we hope will begin this winter. <br /> Please take a moment to review the packet information regarding more detailed <br /> information about the users of the Arena as well as two packet options from for panel <br /> advertising. Thank you for your time and please do not hesitate to call if you have any <br /> questions. <br /> • <br />