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2015 Adverting/Marketing Budget <br /> Total $7$,200 <br /> Community Profiles $1,200 <br /> Design work, content and printing of the annual Community Profiles—the cost has not changed from <br /> 2014. <br /> Advertising $12,000 <br /> The Advertising budget has increased by$1,050 due to new initiatives and a more focused approach in <br /> trade industry advertising. Due to the elimination and additions to financial incentive programs the EDA <br /> offers,the Business Tool Kit and the Restaurant Tool Kit marketing brochures, will need to be revised <br /> and reprinted. Also the proposed Copywriter, an independent contractor, will help with creating more <br /> "call to action" ads that will be published in trade industry magazines. The city is interested in recruiting <br /> a Tap Room, so we have added marketing options for this particular industry. <br /> ECM Publishing $1,000 end of year report and manufacturing week event(s) <br /> Conway Data/Site Selector $4,000 2 publications which will reach over 100,000 print <br /> Magazine subscribers and over 30,000 online/web subscribers <br /> France Publication (Heartland) $1,600 2 publications with emphasis on Minnesota and Multi-use <br /> Development <br /> Business Xpansion $1,000 2 publications with emphasis on Minnesota and Industrial <br /> Development <br /> EDAM Directory $650 MN directory advertisement with 700+subscribers <br /> Midwest Manufactures' $600 Local directory advertisement that is distributed to three <br /> Association (MMA)Directory midwest and central Minnesota manufacturing associations <br /> (Tri-state Mfg) (700+ participants) <br /> Copywriter $500 Help with the creation of a more engaging/powerful "ad" <br /> message(s) <br /> Marketing brochures $1,150 All EDA marketing brochures need to be revised as two are <br /> update/print outdated <br /> Specific Tap Room marketing $1,500 Creation of a marketing brochure and advertisement in an <br /> brochures etc. industry trade magazine <br /> Direct Mailings $6.000 <br /> The direct mailings will be for annual Holiday cards, manufacturers week event(s) and a new broker <br /> event. The cost has not changed from 2014. Direct mailings are good to help inform attendees to be <br /> looking for Elk River's booth at upcoming trade shows and to check us out for a chance to win a nice <br /> prize and most people are inundated by emails so direct mailings are effective to get businesses <br /> attention. The new Broker Event will be an opportunity to partner with local cities, banks, and the <br />