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ChandlerThinks Brand Study <br /> Empowering the Brand <br /> Brand Accomplishments 2011 to present <br /> • Communications audits—Facebook <br /> • Formed a brand steering committee within the city <br /> • Created a blog—www.poweredbynature.blog.com <br /> • Developing www.poweredbynature.com <br /> • State trademark approved <br /> • Applied for federal trademark, currently pending <br /> • City uses <br /> o Signature,parks and rec flyers,activity center,parks program guide,business cards,memos, <br /> letterhead,thank you cards,liquor store receipts and bags,window clings,tattoos, shirts, <br /> current,parks and rec guide,health fair flyers,letterhead,memos,agendas,PowerPoint,and <br /> more! <br /> • 20 written testimonials received from residents at the business and energy <br /> • 19 video testimonials received from residents at the business and energy expo posted on social media <br /> • 5 video testimonials received from businesses posted on social media <br /> • Formed the Brand Champions—a private sector group promoting the brand throughout the <br /> community <br /> • Informational branding memo sent monthly to city staff and stakeholders <br /> • Consolidated databases <br /> • Current articles renamed to reflect the brand <br /> • Met with all city departments about promoting the brand <br /> • Developed protocol for the brand within the city <br /> • Conducted social media audits for each city department utilizing social media <br /> • Presented brand information to:YMCA Board,Library Board,Rotary,Two Rivers Referrals,Rivers <br /> Edge Business Association,Biz to Biz,and Leadership Elk River <br /> • Made brand information and logo available on city's website <br /> • Gateway Business Park renamed to Nature's Edge Business Center to reflect brand <br /> • Brand Featured or mentioned in these media outlets: Star News, ERMU Connector, <br /> Hometownsource.com, Chamber Source,EDAM Developer, and Activerain.com. <br /> • Facilitated a photo contest to see how the community was utilizing the "Powered by Nature"brand <br /> • Redesigned all Economic Development marketing materials to incorporate the brand and create <br /> cohesion. <br /> • Sponsored Arts Affiance in 2012 to highlight new branding <br /> • Created a brand brochure <br /> • Repainted the Elk River water tower to include the Powered by Nature logo <br /> • 2014 Highlight was the Hockey Day Minnesota celebration <br /> • Purchased and distributed sweatshirts,polo shirts,and note pads at trade shows and events. <br /> • Elk River's Brand Plan was featured in a"Watchdog.org"article on city branding/slogans. <br />