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BUSINESS DEVELOPMENT <br /> Attract new businesses and support existing businesses to increase the city's industrial tax base, <br /> commercial tax base and employment base. <br /> INDUSTRIAL STRATEGIES <br /> > Promote available sites, encourage business retention and expansion to grow existing <br /> light industrial base with business recruitment/attraction techniques <br /> > Diversify economic base to include professional services, corporate campuses, energy- <br /> related companies, and technology businesses <br /> > Review existing programs, resources, and services and recommend improvements to <br /> increase competitive advantage and support goals <br /> ➢ Explore creative economic development collaborations <br /> > Utilize Energy City and its tools to recruit new and assist existing businesses <br /> COMMERCIAL STRATEGIES <br /> > Promote available sites, encourage business retention and expansion to grow existing <br /> commercial base with business recruitment/attraction techniques <br /> > Diversify economic base to include a wide variety of retail and service industries, as well <br /> as additional fine dining opportunities <br /> > Review existing programs, resources, and services and recommend improvements to <br /> increase competitive advantage and support goals <br /> D Explore creative economic development collaborations <br /> ➢ Enhance commercial district through business recruitment and activities <br /> ACTION STEPS <br /> • Complete minimum of one BRE visit a month (manufacturers and top employers) and distribute <br /> Business Finance Toolkit, Available Sites, Community Profile, Energy City Brochure, Business <br /> Recycling Toolkit and other pertinent information. <br /> • Promote available sites through exhibits at various expos(minimum 2x/yr.) <br /> • Utilize 171st FAST implementation plan to create a marketing piece for Nature's Edge Business <br /> Center and an annual redevelopment action plan to monitor progress of implementation <br /> • Partner with ERMU to identify applicable rebates for available city-owned property <br /> • Promote applicable incentives through direct mailings(minimum 3x/yr.) <br /> • Promote Elk River to the restaurant industry through website <br /> (www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other <br /> marketing venues <br />