5.2 PCSR 07-22-2014 - Laserfiche WebLink

Home Browse Search

The proposed signage deviates from both the signage requirements as well as the small town main street character. North Elevation (front of building) The application shows a 48"wall sign (Siren) detail but the north elevation drawing ("B1") shows a smaller Siren with "STARBUCKS COFFEE" text. Clarification was requested but not submitted. East Elevation (side of building) They are proposing 12"illuminated channel letters "STARBUCKS COFFEE" ("A") on the East elevation which is approximately 7% of the wall area. This is the traditional Starbucks word mark to identify the store on the east side of the complex. According to requirement#4 above, signage on the east side (side) of the building is not permitted. It does meet the dimensional requirements if it were allowed. Staff would be willing to entertain signage on the Highway 169 side with limitations but the current regulations do not permit signage on the side of buildings. South Elevation (rear of building) They are proposing a 48" diameter logo disk ("B2") on the South elevation which is approximately 5% of the tenant wall area. This is part of the new branding recognition by Starbucks to emphasize the Siren as the main identifier of their stores. According to requirement#4 above, signage on the south side (rear) of the building is not permitted. It does meet the dimensional requirements if it were allowed. Other Signs Directional IVall Signs They are proposing three (3) directional wall signs ("D") that are approximately seven square feet in size. The PUD agreement references the city code for Other Signs. Section 30-860 states on-premises signs, including but not limited to directional signs,informational signs,private sale signs and nameplates, having a sign area of four square feet or less are exempt from permit requirements. If their proposed directional signs are four square feet or less, then they would be allowed,as long as they do not display advertising copy. Directional Freestanding Signs They are proposing two (2) directional freestanding signs ("E" & "F") approximately three (3) square feet in size. These signs meet the city code as proposed. Menu Board They are proposing one (1) pre-menu board ("H") approximately 18 square feet in size setback over 10' from the road and one (1) menu board ("J") approximately 32 square feet in size. The ordinance requires a setback of 10 feet from the property line. The site plan does not show the distance they are setback from the property lines. Clarification was requested but not submitted Section 30-871 states: One (1) on-premises menu board per drive-up or walk-up lane of a drive-in restaurant or carwash up to a maximum of 32 square feet each. Menu boards are allowed to have a message on one side only and may not contain an advertising message. They are proposing two. N\Departments\Commuruh Development\Planning\Case Files\CUP\CU 14-15 Starbucks\CU 14-15 sr Starbucks PC 7-22-14 Denial-I'able.docx