5.2 PCSR 07-22-2014 - Laserfiche WebLink

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June 27, 2014 To Whom It May Concern, We are requesting an amendment to the current PUD agreement for the Starbucks located at 19171 Freeport Ave., Elk River, MN 55330 to allow standard wall signage according to Starbucks's brand.The signage proposed is typical of all drive-thru Starbucks restaurants and is necessary to maintain brand cohesion and recognition. Please see the attached signage images and elevations. Below is a description and reasoning for the proposed signage.All illuminated signage will use energy efficient LEDs and are part of the rebranding of Starbucks in efforts to create a stronger brand image and aid in the flow of traffic at drive thru stores. East Elevation (the side with the drive thru window)- 12" Illuminated Channel Letters"STARBUCKS COFFEE"—16%square feet of signage- This is the traditional Starbucks word mark to identify the store on the east side of the complex. Including the directional wall cabinet the signage on the East elevation is approximately 7%of the wall area. 21" Illuminated Directional Wall Cabinet—approximately 6 square feet This elevation also includes a wall mounted directional directly below the 12" channel letters. They do not contain any branding logos and are generally regarded as incidental signage.The wall mounted directional helps drivers identify the proper direction in which helps the flow of traffic. North and South Elevations- 48" Illuminated Logo Disk—approximately 12.5 square feet There will be a logo disk on the South elevation and one on the North elevation.The signage on the North elevation and South Elevation is approximately 5%of the tenant wall area (this also includes the directional cabinets).This is part of the new branding recognition by Starbucks to emphasize the Siren as the main identifier of their stores. 21" Illuminated Directional Wall Cabinets—approximately 6 square feet These elevations also include a wall mounted directional directly below the 48" logo disks.They do not contain any branding logos and are generally regarded as incidental signage.The wall mounted directional helps drivers identify the proper direction in which helps the flow of traffic.