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How the Arts and Culture Sector Catalyzes Economic Vitality Page 2 of 5
<br /> Whether targeting economic improvement through facilities,people,programs,or all three,creative
<br /> strategies can strengthen economic vitality(Table 1).Each key point Is explored in greater depth •'
<br /> below,with examples and connections to the strategies in Table 1. .'
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<br /> Table 1. Creative Strategies for Improving Economic Med innovative leaders today.
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<br /> Strategy Description
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<br /> Promotion of Assets Promoting cultural amenities for the purpose of attracting economic z=apa)
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<br /> Development Promoting community development through artistic,cultural,or N n r r 1 C ca s I.('I I I
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<br /> Revitalization Promoting community and neighborhood revitalization through artistic Ali'AK (f`CAREE(rh a
<br /> measures and strategies that emphasize creativity
<br /> Economic/Job Clusters Creating economic or job clusters based on creative businesses, PUBLIC •OF .j
<br /> Including linking those businesses with noncultural businesses PUBLIC
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<br /> Education Providing training,professional development,or other activities for "
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<br /> Arts-Oriented Incubators Creating arts-specific business incubators or dedicated low-cost space z=apa)
<br /> and services to support artistic,cultural,or creative professionals
<br /> Branding Developing visual elements that communicate a community's
<br /> character;using logo development and graphic design for advertising,
<br /> marketing,and promoting a community
<br /> Districts Creating arts,cultural,entertainment,historic,or heritage districts
<br /> Live-Work Projects Providing economic or regulatory support for combined residential
<br /> and commercial space for artists
<br /> Arts-Speclflc and General Providing public or private economic or regulatory support for
<br /> Public Venues marketplaces,bazaars,arcades,community centers,public places,
<br /> parks,and educational facilities of various types
<br /> Events Using celebrations or festivals to highlight a community's cultural
<br /> amenities
<br /> Urban Design and Reuse Implementing the reuse of existing sites or buildings for arts and
<br /> culture purposes
<br /> Public Art Supporting temporary and permanent public-art projects
<br /> KEYPOINT S1
<br /> Economic development is enhanced by concentrating creativity
<br /> through both physical density and human capital
<br /> Concentrations of cultural enterprises and creative workers in a geographic area provide a competitive
<br /> edge,likely by elevating the quality of life,improving a community's ability to attract economic
<br /> activity,and creating a climate in which innovation can flourish.
<br /> Concentration of culture-sector firms and highly skilled workers,along with related facilities and
<br /> business,enables partnerships and cooperative projects to develop.Concentration also facilitates the
<br /> marketing of skills and products.The physical density of creative and cultural firms promotes the
<br /> sector's prosperity,which is in turn economically good for the local area as a whole.
<br /> Clusters of culturally oriented businesses and workers can breed innovation and new specializations.
<br /> Places where innovation is prized are naturally attractive to innovators and conducive to creativity of
<br /> all types,as the frequency of exchange promotes creative activity.Planners can develop projects that
<br /> deliberately locate creative professionals in a facility or area.Density or concentration of creative
<br /> facilities can occur on a range of scales,from a single building to a streetscape,neighborhood,or
<br /> district.
<br /> The Crane Building in North Philadelphia is an example of a facility-centric redevelopment for creative
<br /> businesses and artists.Originally built in 1905 as a plumbing warehouse,the building today houses
<br /> Crane Arts(www.cranearts.com(http://www.cranearts.com)),with four floors of artist studios
<br /> and suites and a variety of project spaces available for community programs and cultural
<br /> development.Facilities include an art-restoration studio,a ceramics studio,a multimedia studio,and a
<br /> printmaking,painting,and sculpting studio.One of the office suites is a cultural coworking space
<br /> opened by Peregrine Arts(www.peregrinearts.org(http://www.peregrinearts.org))for
<br /> entrepreneurs,consultants,artists,writers,visionaries,and anyone working in design,media,history,
<br /> the arts,and cultural heritage.The building has been successful enough that Crane Arts is considering
<br /> opening another building.As an economic development tool,the building is beneficial not only to the
<br /> creative occupants but to adjacent communities and the design profession as a whole.For example,
<br /> during the recent economic recession,local architects with few or no incoming projects participated in
<br /> a gallery exhibit at Crane Arts in an effort to"get back to the act of making things."2 The exhibit was
<br /> an effective tool for marketing and design.In Tampa,Florida,a local developer designed and created
<br /> the Sanctuary Lofts(www.sanctuarylofts.com(http://www.sanctuarylofts.com))as an urban
<br /> revitalization project to concentrate creativity and attract residents back to the downtown.The project
<br /> began with an early 20th-century Greek Revival church in the Tampa Heights historic district that was
<br /> transformed Into loft apartments with space for creative-studio rentals.Many of the existing materials
<br /> were salvaged,including doors,windows,pews,and hymnal racks.Sanctuary Lofts now serves as
<br /> workspace for painters,artists,photographers,designers,and architects.This unique living space can
<br /> assist in facilitating communication between creative organizations and the public and can create a
<br /> stronger sense of identity for community residents.
<br /> KEYPOINT*2
<br /> The recognition of a community's arts and culture assets is an
<br /> https://www.planning.org/research/arts/briefingpapers/vitality.htm 6/11/2014
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