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Visual Communications <br />475 Cleveland Avenue Nofth. Suite 223, Ivy League Place, Saint Paul, MN 55104 <br />t <br />8 November 2013 <br />RaeAnn Gardner <br />Communications Coordinator <br />Sign Design City of Elk River <br />13065 Orono Parkway <br />Elk River, MN 55330 <br />RE: Master City -wide Gateway and Wayfinding Proposal <br />Our team at Visual Communications is pleased to present our firm for your consideration to <br />develop a Master City -wide Gateway and Wayfinding Proposal for the City of Elk River. <br />Thank you for this outstanding and valuable opportunity. <br />Wayfinding <br />We are a professional Sign Design and Consultation Firm teamed with an outstanding Landscape <br />Architecture Firm, solving all of your signage challenges. We are confident that our experience in <br />providing wayfinding, effective design master planning and implementation will be highly <br />successful. <br />Unique to Visual Communications is our ability to understand and interpret the nature, pathways, <br />sign design, and wayfinding needs of this multifaceted public project through our experience <br />with similar public projects. Our background and knowledge of proven design and fabrication <br />Consultation techniques and specification, will assure that signage is functional with minimal maintenance for <br />years to come. <br />Unique to Hoisington Koegler Group (HKGi) will be the ability to provide key direction and <br />assistance in the area of grant procurement and project funding sources. In addition, HKGi will <br />provide location and placement to fit seamlessly within the historic natural and long -term goals of <br />the City of Elk River, its parks and trail systems. HKGi will also provide necessary traffic and safety <br />documentation as required on key highway and secondary roadways. <br />Specification Our outstanding reputation for providing detailed signage design, specification, location, and <br />message scheduling assures that motorists, bicyclists, and pedestrians will be able to "wayfind" and <br />navigate throughout the City of Elk River for years to come. <br />We begin with the needs and 'personality' of the City of Elk River, its entrance gateways, historic <br />downtown and parks system, and seek innovative solutions, working with your team and within <br />your budget. <br />Here is what you can expect: <br />• A "common sense" approach to signage /wayfinding. <br />Identity Design • Experienced sign experts who become part of your team, connected <br />to the needs of your project and what is most important to you. <br />• User friendly systems that are creative and unique, yet practical; reflecting the <br />identity of the historic and emerging City of Elk River, its regional transportation systems, tourism <br />destinations, and so forth. <br />This proposal provides a complete overview of our team, our services and our award - winning signage <br />design. Primary team members and resumes are included along with some of our team's clients, <br />including the Cities of Eden Prairie, Mound, Saint Louis Park, Saint Paul, and the Three Rivers Park District - <br />651.644.4494, all projects with similar scopes of service. <br />Fax: 651.644.4289 We lo9k forward to being a part of your team. If you have immediate questions or concerns please feel <br />free 1,6 contact at 651.644.4494 or ?ail me at lang @visualcomm.com. <br />vl @visualcomm,com t fic I , ! <br />www.visualcommcom rd M. Lang <br />Visual Communicatiops Inc. <br />a'� Principal <br />1 L' <br />U1 <br />