9.2. SR 12-16-2013 - Laserfiche WebLink

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City of Elk Request for Action River To Item Number Mayor and City Council 9.2 Agenda Section Meeting Date Prepared by Work Session December 16, 2013 RaeAnn Gardner, Communications Coordinator Item Description Reviewed by Wayfinding Signage Plan Tina Allard, City Clerk Reviewed by Cal Portner, City Administrator Action Requested Discuss and provide staff direction. Background/Discussion As Communications Coordinator,I review all communication items before they go public. With a centralized communication program it became evident we have a very inconsistent signage and branding message for the city. For instance over the past year we have added transit area signage, discussed entrance monuments and improvements, had requests for downtown signage,requested Bailey Park signage and reviewed developed city entrance signage. After consultation with staff and regional signage professionals,it was apparent that the city would be aided by a consistent sign design plan. With a wayfinding plan we can begin to direct people to areas of Elk River such as the downtown,parks, businesses, city hall, library, and other amenities to stimulate economic growth within the city. The design plan can incorporate the feel of our brand"Powered by Nature"throughout the city and create a well-organized and connected system. In September,2013, an RFP was created to get proposals from companies with wayfinding expertise. A sign committee was created consisting of city staff including: Michael Hecker,Parks and Recreation Director,Jeremy Barnhart, Community Operations and Development Deputy Director,Dan Belair, Engineering Technician, Robert Kluntz,Administrative Captain,Tina Allard, City Clerk, Chris Holzem, Streets Division, and myself. We received 10 proposals that the sign committee then reviewed to narrow down to a company we feel will work best for Elk River. Financial Impact $65,000 out of the CIP budget for the sign plan and design. Attachments ■ None P a w E A E U a r NaA f RE]