ICESR MEMO 04-02-2002 - Laserfiche WebLink

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8. Boulevard Display Sign In January of this year the VFW donated $5,000 for a display sign to be placed along School Street. The sign is scheduled to be placed by the end of March. The sign will assist in promoting events held at the arena. 9. Ice Usage Update/Rates/Customers In the packet I have included the usage summary reports for the 2001 —2002 season. The report is designed to give you an idea of the ice rentals. The financial information from the usage scheduling report will not reflect the information you will find in the financial report since the financial report is from January through December. The arena just finished its first year of a three-year agreement with Elk River Youth Hockey to freeze their rates at$135 an hour for prime time ice. In exchange Elk River Youth Hockey agreed to donate $10,000 a year for the next three years towards the new bleachers in the Olympic rink. Every two years we look at whether we should adjust our rates. Last season we increased the Barns rates to $135 an hour,which matched the rates of the Olympic rink. Our ice rates remain in the middle of other rinks surrounding Elk River; therefore, I would recommend that we hold off any rate increase for the 2002—2003 season. Rogers has a non-profit organization that has been looking at forming its own hockey association. It is my understanding that MAHA (Minnesota Amateur Hockey Association) will not allow them to form until Rogers High School is open. Officials from the Rogers group have contacted me regarding future ice availability. However, even with the Monticello Youth Hockey Association not purchasing ice from us next season, at this point we are booked. As many of you are aware, Rogers is looking at building a new rink. A third sheet of ice in the area will be needed within the next three to four years, and the Rogers area is probably the best place to build one. A feasibility study will be finished within two months to determine if any arena is feasible. If the feasibility study indicates that an arena is warranted then the arena could be completed as early as January of 2004. J O. Staff Updates A. Sign Sales Advertising in the arena has been constant over the last few years. The bleachers on the east side of the building have given us another avenue to get advertising in the building. However,with the economy being down most businesses are watching their advertising budget closer. After this season it looks like North Memorial will be pulling it's advertising from the Zamboni. We have been looking for another advertiser for the Zamboni but have not found one.