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Staff met with representatives from the downtown business group on October 1,2013 to discuss changes <br /> to the sign ordinance. The discussion included: <br /> • Allowing molded plastic cabinet sigais in the downtown district as a more cost effective alternative <br /> to currently allowed wall signs. <br /> o Staff believes that allowing plastic cabinet signs in the downtown district would detract <br /> from the unique character of the area. <br /> • Increasing maximum wall sign area from 32 square feet and the maximum height from 24 inches <br /> to 36 inches, accommodating businesses with more street frontage. <br /> o Staff supports exploring this solution. <br /> • Increase the maximum window sign coverage from 50 percent to 80 percent <br /> o Staff feels that 50 percent is appropriate and that the other allowable sign types provide <br /> adequate advertising space. <br /> • Remove language regulating temporary banner type signs in the downtown district (no permit and <br /> unlimited time). Temporary signs are currently regulated by section 30-866 and apply to the entire <br /> city. <br /> o Deregulating banner signs would essentially provide another permanent wall sign <br /> opportunity and remove the opportunity for regulation. <br /> • Allow freestanding signs in the downtown district. <br /> o The report addresses this in an earlier section <br /> Financial Impact <br /> N/A <br /> Attachments <br /> • Analysis/recommendations from the Chamber of Commerce <br /> • Letter from Franklin Outdoor Advertising dated September 3, 2013 <br /> • Ordinance amendment with tracked changes <br /> • Clean version of ordinance amendment <br /> N:\Departments\Community Development\Planning\Case Files\OA\OA 13-02 Sign ordinance\SR Review of the Sign Ordinance.docx <br />