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• continue to implement and enhance marketing plan that reflects the Powered by Nature <br /> brand, identifies desired target market(s), and complements other local efforts to <br /> promote community internally and externally <br /> • maintain existing and build new community support for the Powered by Nature brand <br /> The proposed sign will enhance the marketing plan that reflects the Powered by Nature brand <br /> through the electronic messaging and permanent Powered by Nature verbiage on the SIGN. <br /> Additionally, the sign will help maintain existing and build new community support for the <br /> Powered by Nature brand through the brand awareness it will generate with those driving past <br /> the sign on Parrish Avenue, Main Street and US HWY 10. <br />