5. EDSR 08-19-2013 - Laserfiche WebLink

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Expenditures The proposed 2014 budget was developed with the goals and action steps outlined in the 2013-2016 Strategic Plan, the approved Downtown Plan, City Vision& Goals and the branding implementation plan. Any major budget changes deviating from the proposed 2014 budget will be brought to the EDA for consideration. Major Changes Personal Services: $12,000 increase in part-time pay for an intern shared with the HRA. 60%/40% split. The total cost for an EDA/HRA intern for 2014 including all required benefits and pay at$12 per/hour is $20,000. The HRA has $8,000 budgeted as part of their 40% share. Supplies: $1,000 increase for a computer for the Assistant Director of Economic Development. He is due a new computer in 2014. Other Professional Services: $20,000 is allocated for the implementation of the branding strategic plan adopted by the EDA and Council on September 12,2011. At the July 29, 2013 EDA Budget Workshop, the EDA requested a breakdown of the Brand Plan Implementation. The EDA had concerns about whether or not to continue the Brand Plan in 2014. Below is the Brand Plan Implementation Budget for 2014. Branding 2014 Explore Minnesota Travel Guide advertising $ 2,000.00 Explore Minnesota Biking Guide Advertising $ 2,000.00 Chamber of Commerce Shiver Elk River $ 500.00 Main Street Parking Plaza banners $ 1,000.00 ERX sponsorship $ 2,500.00 PbN mailer to residents $ 3,000.00 Update and Print Powered by Nature brochures $ 2,000.00 Brand mailer to residents $ 3,000.00 Co-pay for all city apparel to have PbN logo $ 2,000.00 Explore Minnesota web advertising $ 2,000.00 Total $20,000.00 Conferences& Schools_There is a $1,200 decrease in Conferences & Schools from 2013 amended budget. Even with the decrease, this will enable the EDA Director to finish his remaining three Economic Development Finance Professional Certification courses through the National Development Council (NDC).