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valon Salon <br /> 706 Main Street NW <br /> Elk River,MN 55330 <br /> 763-441-4142 <br /> City of Elk River <br /> 13065 Orono Parkway Avalonsaloncom <br /> Elk River, MN 55330 <br /> RE: Proposed Sign- Granite Shores Freestanding Sign <br /> To Whom it May Concern, <br /> Granite Shores is proposing to construct an electronic message board sign in front of their building <br /> located at 633 Main Street, Elk River MN. This sign will be utilized to advertise available space in the <br /> building, as well as businesses (within Granite Shores). In addition, Mr. Soderberg, owner of the <br /> Granite Shores property, is offering to utilize the sign (up to 20% of the time) to advertise <br /> community events downtown, including, but not limited to, Thursday concerts in River's Edge <br /> Commons, all Elk River Parks & Recreation events (Chalk-ft-Up, Kidstock, Movies in the Park), <br /> Farmer's Market, Elk River Area Arts Alliance events, Reading Frenzy events, Downtown River's Edge <br /> Sidewalk Sales, Trick-or-Treat and Santa in the Park and McCoy's Annual St. Patrick's Day 5k for <br /> CAER. <br /> The City of Elk River has already invested a considerable amount of time and money into downtown <br /> Elk River which include, but are not limited to the following:, numerous TIF districts, reinvestment <br /> through Micro loans (Nicole's Salon, Daddy-Os, Blue Egg Bakery, Waterfall Salon, Olde Main Eatery, <br /> Diamond City Bread, Sweet P's Candies & Ice Cream, Pompeii Pizzeria, etc.), River's Edge Commons <br /> Park and recently Main Street Parking Plaza (includes acquisition/demolition of two buildings, and <br /> construction of new parking lot) . <br /> Not only has there been extensive public and private investment, but city staff, outside consultants <br /> and businesses and downtown Elk River businesses have spent considerable time to ensure <br /> downtown Elk River thrives. Recent city studies have concluded that with recent and future changes <br /> to US HWY 10/169, the downtown is in need of new ways to draw people to the core of downtown <br /> Elk River through festivals, events, existing and new businesses. <br /> The proposed sign will assist in drawing people into downtown Elk River to patronize local <br /> businesses, and support community events. <br /> This letter indicates my/our FULL support for this project. Denying this sign is going against all the <br /> time and money the City has invested thus far into the downtown and various community plans <br /> throughout the years. It also gives the impression the City does not support local business and has <br /> a negative impact on any pro-business atmosphere the City is trying to achieve. <br /> Thank you for your time. <br /> Sincerely, <br /> / <br /> L11i 7, <br /> iLWr L--7 <br />