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City of Elk River
<br /> 13065 Orono Parkway
<br /> Elk River, MN 55330
<br /> RE: Proposed Sign-Granite Shores Freestanding Sign
<br /> To Whom It May Concern,
<br /> Granite Shores is proposing to construct an electronic message board sign in front of their building located at 633 Main
<br /> Street, Elk River MN. This sign will be utilized to advertise available space in the building, as well as businesses (within
<br /> Granite Shores). In addition, Mr. Soderberg, owner of the Granite Shores property, is offering to utilize the sign (up to
<br /> 20%of the time)to advertise community events downtown, including, but not limited to,Thursday concerts in River's
<br /> Edge Commons, all Elk River Parks & Recreation events (Chalk-it-Up, Kidstock, Movies in the Park), Farmer's Market, Elk
<br /> River Area Arts Alliance events, Reading Frenzy events, Downtown River's Edge Sidewalk Sales, Trick-or-Treat and Santa
<br /> in the Park and McCoy's Annual St. Patrick's Day 5k for CAER.
<br /> The City of Elk River has already invested a considerable amount of time and money into downtown Elk River which
<br /> include, but are not limited to the following:, numerous TIF districts, reinvestment through Micro loans (Nicole's Salon,
<br /> Daddy-Os, Blue Egg Bakery,Waterfall Salon, Olde Main Eatery, Diamond City Bread, Sweet P's Candies & Ice Cream,
<br /> Nicole's Salon Pompeii Pizzeria, etc.), River's Edge Commons Park and recently Main Street Parking Plaza (includes
<br /> acquisition/demolition of two buildings, and construction of new parking lot) .
<br /> Not only has there been extensive public and private investment, but city staff,outside consultants and businesses and
<br /> downtown Elk River businesses have spent considerable time to ensure downtown Elk River thrives. Recent city studies
<br /> have concluded that with recent and future changes to US HWY 10/169,the downtown is in need of new ways to draw
<br /> people to the core of downtown Elk River through festivals, events, existing and new businesses.
<br /> The proposed sign will assist in drawing people into downtown Elk River to patronize local businesses, and support
<br /> community events.
<br /> This letter indicates my/our FULL support for this project. Denying this sign is going against all the time and money the
<br /> City has invested thus far into the downtown and various community plans throughout the years. It also gives the
<br /> impression the City does not support local business and has a negative impact on any pro-business atmosphere the City
<br /> is trying to achieve.
<br /> Thank you for your time.
<br /> Sincerely, `
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