3.1 HANDOUT - Laserfiche WebLink

Home Browse Search

permitting the sign would achieve developing a new service to meet the needs of the community. This sign would publicize and advertise all community events downtown. Community Development-enhance and expand and diversify public education and outreach A sign displaying community event information(a good portion of community events are held in downtown Elk River) will only enhance and diversify the city's current efforts to promote community events downtown Beautification- have attractive, welcoming streetscapes and city entrances and primary corridors, improve, revitalize, and invest in streetscaping along primary corridors and entrances A sign displaying community event information located mere feet from the intersection of US HWY 10/169 and Main Street Elk River, and at the entrance of downtown Elk River, constructed of complementing building materials will welcome those when they enter not only downtown Elk River, but the city in its entirety. Per the MN Department of Transportation, in 2010, there were an average of 28,000 cars a day which crossed the intersection of Main Street and HWY 10, and an average of approximately 8,000 a day which crossed over Parish Avenue and Main Street in downtown Elk River. An attractive welcoming sign seen by that many people each day will bring awareness to the Elk River community, local businesses and community events, helping achieve the city's goal of investing along primary corridors and entrances to the city. Brand Implementation Plan Adopted in September of 2010, permitting the sign would assist in supporting/fulfilling the following as identified in Powered by Nature Brand Plan. Plan recommendations are bold and supporting text is italicized below. Champion Gateway Signage-during the branding process, it was observed and remarked upon that there was no sense of arrival in Elk River, and little, if any, attention to diverting traffic off the highways and into the downtown area-this is a poor economic development and marketing strategy given Elk River's opportunities and strategic location. Gateway signage creates a good first impression, signals arrival and raises curiosity among travelers;therefore it is recommended the city establish downtown arrival. The convergence of the highways at the turnoff into downtown Elk River must be optimized as a priority marketing and business opportunity. Seek collaboration to lobby for appropriate signage that helps driver's find their way into downtown Elk River. The proposed sign will clearly provide a sense of arrival into Elk River, and will divert traffic off highways into the downtown area, in addition to providing a good first impression. The proposed sign will clearly establish downtown arrival, and its proposed location is optimal, which takes advantage of this priority marketing and business opportunity and helps driver's find their way into downtown Elk River Page 5