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$ • McCoy's Annual St. Patrick's Day 5k for CAER Because the electronic portion of the freestanding sign is larger than 30 square feet, a conditional use permit (CUP) is required by the city. We will begin this process once the appeal of zoning decision process is finished. Support for Sign Recent MNDOT studies funded by the city have shown that future transportation changes will have a major impact on the downtown, specifically, the accesses to the downtown will decrease, which makes it imperative that promotion and awareness for downtown Elk River is maximized. In fact, the Mississippi Connections Redevelopment Framework Plan states "the downtown area of Elk River is the oldest part of the city and has long been considered the heart of the city. This area, the businesses in particular, have seen shopping patterns change, impacting the successes of their businesses. Further, the downtown businesses...will be impacted by expected changes to Highway 10...unaddressed; these changes can be devastating to fragile neighborhoods and businesses that are important to the Community of Elk River". Permitting the construction of the sign will assist in promoting the future viability of the community. City Investment The City of Elk River has already invested a considerable amount of time and money into downtown Elk River which include, but are not limited to the following: • numerous TIF districts • reinvestment through Microloans (Nicole's Salon, Daddy-Os, Blue Egg Bakery, Waterfall Salon, Olde Main Eatery, Diamond City Bread, Sweet P's Candies & Ice Cream, Nicole's Salon Pompeii Pizzeria, etc.) • River's Edge.Commons Park • Main Street Parking Plaza (includes acquisition/demolition of two buildings, and construction of new parking lot) Not only has there been extensive public and private investment, but city staff, outside consultants and businesses and downtown Elk River businesses have spent considerable time to ensure downtown Elk River thrives. In addition, permitting the sign will support endless goals and objectives outlined in multiple plans approved by the City of Elk River: Mississippi Connections Redevelopment Framework Plan This plan was finalized by staff in late 2012 to develop a plan to redefine downtown Elk River and promote future viability of the Elk River Community and intended to provide guidance to property owners, stakeholders and community leadership to position the area in such a way Page 2'