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Department Performance Measures & Goals for 2014 <br /> Department: Pinewood <br /> Completed by: Paul Anderson <br /> Date: <br /> Performance Measure 2012 Actual 2013 Estimated 2014 Projected <br /> Number of rounds 11,000 10,500 11,500 <br /> Memberships/Punch Cards 35/75 40/76 40/75 <br /> League Participants 109 120 120 <br /> Youth Participants 234 240 245 <br /> Related Vision Statement Goal <br /> Goal Objective(s) Resources Required Other Comments <br /> Decrease the amount transferred in Create new opportunities,fun tournaments Advertising/Constant Contact Filling openings is a challenge that I <br /> from the General Fund and promote group golf outings think we fill with group golf outings. <br /> We can discount their group <br /> according to the number of <br /> participants. <br /> Promote Pinewood activities We have found that Constant Contact is our Continue to use Constant Contact <br /> most effective tool to reach out and regularly <br /> advertise our programs and events <br /> Evaluate advertising effectiveness Make changes to maximize advertising Mailings or flyers that reach out to <br /> dollars potential customers in the area <br /> Continue to maintain golf course at a Beautification Good working equipment and well <br /> high standard trained staff <br /> i <br /> I <br /> 1 <br /> i <br />