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Elk River ^. <br /> Municipal Utilities UTILITIES COMMISSION MEETING <br /> TO: FROM: <br /> Elk River Municipal Utilities Commission Theresa Slominski—Finance and Office Manager <br /> John Dietz—Chair <br /> Al Nadeau—Vice Chair <br /> Daryl Thompson—Trustee <br /> MEETING DATE: AGENDA ITEM NUMBER: <br /> April 9, 2013 6.1 <br /> SUBJECT: <br /> Staff Update <br /> DISCUSSION: <br /> We had 2,052 credit card payment transactions in March, compared to 1,988 in February. The <br /> fee for March should be $4,617. <br /> The audit report we now complete internally has been sent to the auditors for their review and <br /> comments. Once they have reviewed, they will issue a final request for attorney notification of <br /> any potential litigation and then issue their final opinion letter for us to include in the report. The <br /> auditors will be presenting the audit at the May Commission meeting. <br /> At the March Commission Meeting, it was requested to report a breakdown of the 2012 <br /> advertising expenses by two categories: Security and everything else. Attached is an itemized <br /> breakdown for the various advertising expenses. The ERMU expenses, which would include <br /> everything else besides Security, includes a variety of items from employment ads, to targeted <br /> market advertising, business profile articles in the local newspaper, and space of a two page <br /> spread in the quarterly City Newsletter. Also presented separately are non-advertising items, <br /> such as the magnets we supplied last year to provide our customers with easy reference to the <br /> outage number with the new after-hours call center, and the customer appreciation tokens we <br /> have at the front counter. <br /> The Security expenses include many different types of advertising such as ad boards, <br /> phonebooks, events sponsorships, maps, resource guides and newsletters. Also included are the <br /> various non-advertising item tokens that are distributed at local events or left with new <br /> customers. These various venues of advertising and tokens are utilized to expand the security <br /> business to new customers and to thank the current customers. We used to have much more <br /> advertising in various phonebooks and directories but found it to be expensive, however not <br /> productive, and thus have greatly reduced that area of advertising. Another advertising tool for <br /> rim er <br /> . Page 1 of rim ATUR <br /> Reliable Public <br /> Pourer Provider PowrRrn To SERVE <br />