4.2. SR 06-17-2002 - Laserfiche WebLink

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DRAFT COMMUNICATIONS BUDGET JUNE - DECEMBER 2002 Himle Homer Inc. (as of June 6, 2002) Situation Analysis · Northstar has enjoyed significant public support from corridor residents · General public needs to be kept informed about project if decision is to proceed with new state/federal funding proposal · Supporters need reinforcement after 2002 session defeat · Summer/fall of 2002 offers an opportunity to further enlist new supporters of the project within the corridor · Opportunity also exits to develop effective coalitions across MN with other transportation supporters that did not receive funding in 2002 Public Information Stratec~v · Widen and extend the corridor to communicate with Minnesotans who support and may use Northstar even though they reside outside the official corridor. · Aggressively communicate the benefits of Northstar to the general public and how they can help. · Enlist current supporters and recruit new supporters of the project to communicate with their associates and stakeholders. · Provide information to candidates running for various public offices so they can make informed decisions about the project. Public Information Bud.qet (June - December 2002) Research (corridor survey update) Materials/Expenses Web site revisions/email updates Communication/Updates corridor-wide newsletter supporter updates opinion leader updates (statewide) candidate communication (statewide) Project coordinator fees Supporter recruitment News media Advertising (billboards) Contingency Sub-total: $ 8,O0O 19,000 6,000 70,000 20,000 5,000 3,000 15,000 12,000 7,000 25,000 10,000 $200,000 Professional fees $120,000 Total: $320,000