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Downtown Brochures— One of the major focuses of the Brand Plan is downtown and how the city can <br /> continue to promote it as the heart of the community. To continue work towards this goal,in <br /> partnership with the Downtown River's Edge Business Association,Economic Development staff put <br /> together a brochure for downtown Elk River. The brochure highlights events and attractions to <br /> downtown, such as the concert series, farmers market, and businesses. The brochure also has a map of <br /> all downtown businesses. <br /> The brochure will be distributed at local businesses,the YMCA,Activity Center, downtown kiosks, <br /> Chamber of Commerce,City Hall, the Great River Regional Library,Lions Park,and local hotels. <br /> ERX Ad—Economic Development advertised in the most recent ERX program. The ad focused on Elk <br /> River as a place for outdoorsy types,which presumably makes up a large portion of those attending <br /> snocross races. The ad also directed people to the blog. A copy of the ad is attached. <br /> Social Media Committee—The brand placed emphasis on reaching out to residents via social media, and <br /> internal communication among staff to strengthen social media presences. In December,representatives <br /> from six departments met to discuss social media. They discussed advertising on Facebook,potential <br /> new and popular social media sites,how to manage time effectively while maintaining updated content, <br /> and the most engaging types of content. The group plans to meet regularly to continue the discussion. <br /> Realtors Day_A goal of the brand plan is to bring realtors from Elk River and the metro area to learn <br /> about the city,its plans, and the benefits of living or running a business in the community. On August 8, <br /> 2012,20 realtors came to the first ever Elk River Realtors Forum. Attendees learned about the <br /> Comprehensive Plan, the 171'Area FAST study,Mississippi Connections Redevelopment Framework <br /> plan, zoning,economic development,branding,parks and recreation,rental licensing,building permitting, <br /> and Energy City. Response to the event was very positive, and another Realtors Forum is scheduled for <br /> August 2013. <br /> Monument Signs—Per a recommendation in the brand plan,monument signs with the Powered by <br /> Nature logo were placed at the entrance of City Hall in November. <br /> ATTACHMENTS <br /> • ERX Ad <br /> • Constant Contact E-mail <br /> Action Motion by Second by Vote <br /> Follow Up <br />