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Case File:V 13-01 Cornerstone Sign variance <br /> Page 4 <br /> Staff Response 2. "Essential character" can be difficult to quantify. In reviewing changes to <br /> the character, often a commission is looking for a single event that will change the character. <br /> These single events are common,yet subtle. It is the erosion of minimum standards over <br /> time, the reluctance to replace dead trees,replace broken windows, and the approval of 284 <br /> sqft variances that alter the character of an area. <br /> (d) Economic considerations alone do not constitute practical difficulties. Practical <br /> difficulties include,but are not limited to, inadequate access to direct sunlight for <br /> solar energy systems. <br /> While not said,it is certainly understood that the petitioner desires to further utilize their <br /> investment of the Car Wash sign by merely adding onto it. This is an economic hardship <br /> imposed on the petitioner by the petitioner,and relief from the ordinance via a variance is <br /> not appropriate. <br /> ANALYSIS <br /> Recall that this property is allocated 4 free standing signs,plus two freestanding"area identification <br /> signs". This variance is for additional signage,not signage. If the variance is not granted, the petitioner <br /> may install up to 200 square feet of signage. <br /> This property has been the recipient of 4 sign variances and 2 ordinance amendments (menu boards and <br /> free standing signage) since 2006. <br /> ATTACHMENTS <br /> ■ Location Map <br /> • Applicant's Narrative <br /> • Building elevations <br /> Action Motion by_ Second by Vote <br /> Follow Up <br /> N:\Departments\Community Development\Planning\Case Files\Variance\V 13-01 Cornerstone Auto\V 13-01 Cornerstone Auto SR to PC 1-8- <br /> 13.docx <br />