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Facebook <br /> Facebook has built in Insights which make quantifying its impacts very easy. Currently the Elk River <br /> Economic Development Facebook page has 544 likes which has grown by 17%in the past year. 62% of <br /> the viewers are between the ages of 25 and 44,with 63% female and 35% (with the remaining 2%likes by <br /> other businesses or organizations). <br /> Staff posts information on the page several times per week,and each post is viewed by roughly 100 to <br /> 150 people. On an average week, 200 to 400 people view information posted on the page, and higher <br /> traffic weeks can draw up to 1,750 viewers. Viewers of the information have the opportunity to engage <br /> by liking posts, commenting, or clicking links. <br /> A typical post engages about 8 users,with some of the top posts engaging over 50. The city's webpage <br /> received 139 referrals from Facebook over the past three months amounting to about 4% of all referred <br /> traffic for the city's site. <br /> Twitter <br /> Twitter is a little more difficult to measure than Facebook since it does not have built in measurement <br /> tools. Staff uses basic information available on its Twitter page as well as the third party web application <br /> HootSuite to measure the effectiveness of Twitter. <br /> 293 followers see the three to five Twitter posts each week. On average, about one of those tweets is <br /> retweeted, or reposted,by someone else on their Twitter feed. Each link in a tweet was clicked on 1.3 <br /> times where the user was directed to more information about the tweet. <br /> The city's website received 14 referrals from Twitter over the past three months, and the blog received <br /> 43. <br /> Poweredbynature.blog.com <br /> Created just over a year ago,we just posted our 100th blog post on November 30. We use Google <br /> Analytics to track traffic on the blog. Google Analytics is a free website measurement tool that allows us <br /> to analyze a number of different metrics including number of visitors, time spent on the page,location, <br /> system capabilities, keywords used, etc. Using Google Analytics,we see that our blog receives visits from <br /> about 35 unique individuals per month. Each visitor views about 1.5 pages, and stays an average of just <br /> under two minutes indicating that they are reading the content they are visiting. <br /> The blog demonstrates how social media works well together. 27% of the 167 visitors from October 1 to <br /> December 28 were directed to the blog by either Twitter or Facebook. <br /> Interestingly, the top two locations for visitors were Willmar,MN with 99 visits over the past three <br /> months, and Minneapolis,MN with 30. Elk River viewers visited the page 9 times. <br /> Looking ahead <br /> We are constantly improving upon our social media presence. We recently held a meeting of six different <br /> departments to share information on social media best practices. We plan to continue to do what works, <br /> and incorporate new ideas to keep our content fresh,informative and engaging, and if you haven't <br /> already,visit us on Facebook,Twitter and poweredbynature.blog.com to be engaged in the conversation! <br /> N:\Departments\Community Development\Economic Development\IIRA to move\Agenda\Year2013\1-7-2013\HRA Social Media Update.docx <br />