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COMMUNITY BRAND <br /> !: <br /> • . - • - • _ _, .• Utilize community brand strategies to effect necessary changes to <br /> strengthen and enhance community image <br /> > STRATEGIES: <br /> ➢ Create aContinue to implement and enhance marketing plan that reflects€1( :-the <br /> Powered by Nature brand image,identifies desired target markets),and complements <br /> other local efforts to promote the city community internally and externally <br /> Maintain existing and build new community support for the Powered by Nature brand <br /> > Establish benchmarks for performance measurement <br />